By now, almost everyone has Instagram. But not only is it a fun tool, it’s become THE optimal tool to use to grow business. Since Facebook overtook the app, it’s now easy to advertise on Instagram and sharing photos has become necessary to gain steady followers. In 2015, brands and users have steadily increased in all aspects of posting, hashtagging, and even sharing videos on Instagram.
Basically, everyone is using Instagram more than ever. 35% of users use an emoji in every post (most brands use the camera or the heart emoji) but users use all different kinds. Simply Measured proved in a 2015 study that Starbucks gains interest, engagement and likes by using target emojis, specific hashtags, and tropical content that appeals to the audience.
Instagram is the fastest growing social network of 2015, and it shows no signs of slowing down in 2016. There are over 400 million people on Instagram each month! On top of that, it’s not just a large audience. In fact, it’s set to be the MOST interactive and engaging app of 2016.
So, how do you get noticed? It’s important to look at your analytics, this helps you find the best time to post. Take a look the hashtags that work and when your followers are most engaged. Using hashtags, posting at the right time, and taking beautiful photos are just some of the ways to get your followers engaged and to grow your audience organically. Posting often, with intention, helps you to continue to increase engagement.