There are over 1.2 billion people on Facebook and more than 1 billion go on the site on a daily basis. This number implies that social media is quickly becoming the new SEO. There are several ways you can tap into that vast network and leverage available tools to drive some significant amount of traffic back to your website.
#1 Multimedia Effect
Use video, audio and text as a way to cover your subject. People share all kinds of media on the Web; don´t restrict them to just text-based content. Create videos that cover your subject or podcast talking to other members of your community. It will create an additional layer of interaction.
Tip: Use your smartphone to take HQ and HD photos and videos for your content.
#2 Sharing Frenzie
Entice your viewers, readers or listeners to share your content on their own social network. Create an emotional connection with your users besides just providing great content. Make the effort to provide real value and you will receive it in return by others promoting your work with their friends and families and standing behind your brand.
Tip: Sweepstakes, Contest are great ways to increase sharing and brand awareness
#3 Catchy Headlines
Craft your content so it works well in social media circles. Write headlines that will tickle the interest in others and cover topics that are extremely entertaining or helpful to the community. Employ curiosity to the fullest, write entertaining and fun content but deliver on the value.
Tip: Link-bait content like list posts, interviews, resources or round up’s are quickly passed around on social networks.
#4 Story Telling
People share stories that resonate with them. So only create content that you feel makes a big impact on your community. Write extensive posts about a subject, create a round up, craft a list post and employ all of the elements of great content.
Tip: Include call-to-actions to entice viewers to share the story and show support.
Finally…
#5 Self Branding
Always think about your brand whenever you are pushing a message out to social network. Branding gives you the ability to create a lasting effect on a community which gives you a great return in the future. Build your brand through unique content and interaction with visitors. Your traffic will grow with your brand.
Tip: Create professional Social Media Pages with branded materials