Branding and corporate identity design
We create visual identities that connect, differentiate and position your brand in the market. From the logo to the complete brand guidelines.
Your brand is more than a logo — it's the perception the world has of your business. We design it to be memorable, coherent and strategic.
Why invest in branding?
A professional brand identity is not an expense — it's the most profitable investment to differentiate yourself and build trust from the very first contact.
Powerful First Impression
You have 7 seconds to make a first impression. A professional visual identity builds instant trust and positions you as a leader in your industry.
Real Differentiation
In a saturated market, your brand needs to stand out. Strategic branding sets you apart from the competition and makes you memorable to your audience.
Emotional Connection
Brands that connect emotionally sell up to 23% more. We design identities that generate loyalty and create lasting bonds with your customers.
Higher Perceived Value
A well-designed brand allows you to charge more for your products or services. Professional branding elevates the perception of quality and justifies premium pricing.
Consistency Across All Channels
Your brand should look the same on social media, website, business cards and packaging. A unified visual system generates professionalism and instant recognition.
Long-Term Investment
Good branding never expires. Unlike an ad campaign, your brand identity works for you 24/7 for years, generating constant return on investment.
Our branding services
Comprehensive visual identity solutions for businesses that want to stand out, connect and grow with a solid brand.
Logo Design
We create unique, versatile and memorable logos that represent the essence of your brand and work in any format.
- 3 design proposals
- Horizontal, vertical and icon versions
- Files in AI, PNG, SVG, PDF
- Rounds of revisions included
Color Palette
We define a strategic color palette that conveys your brand's values and triggers the right emotions in your audience.
- Primary and secondary colors
- HEX, RGB and CMYK codes
- Applied color psychology
- Usage guide and combinations
Corporate Typography
We select the typefaces that best represent your brand's personality, with clear hierarchy for headings, body text and accents.
- Primary and secondary typeface
- Complete typographic hierarchy
- Web and print versions
- Free licenses and alternatives
Brand Guidelines
A complete document with all the rules for using your visual identity. The bible of your brand to maintain consistency at every touchpoint.
- Correct and incorrect logo usage
- Safe space and minimum sizes
- Applications on backgrounds and materials
- Professional PDF document
Corporate Stationery
Design of all the printed pieces your company needs to project professionalism in every business interaction.
- Business cards
- Letterhead and envelopes
- Email signature
- Corporate folder and invoice
Digital Branding
We adapt your visual identity to the digital world: social media, web, email marketing and every platform where your brand has a presence.
- Social media templates
- Covers and avatars for platforms
- Instagram highlights and stickers
- Presentation kit (PPT/Canva)
Our creative process
A structured process that combines strategy, creativity and your vision to create a brand identity that truly works.
Discovery
We research your business, competition, audience and market. We understand your vision, values and what makes you unique to define the creative direction.
Conceptualization
We develop the creative concept, moodboards and the first visual explorations. We define the personality and visual tone of your brand.
Design & Refinement
We create the design proposals, present options and refine together until we achieve the perfect identity. Includes rounds of revisions.
Final Delivery
We deliver all final files, brand guidelines and application guides. Your brand ready to conquer the market across all channels.
Frequently asked questions about branding
We answer the most common questions about our brand identity and graphic design services.
Our branding service includes: logo design (with horizontal, vertical and icon variants), corporate color palette, primary and secondary typefaces, brand identity manual, basic stationery (business card, letterhead, email signature) and final files in all formats (AI, EPS, PDF, PNG, SVG). It also includes strategic brand positioning consulting.
The full branding process takes between 10 and 20 business days, depending on the project's complexity and the client's feedback speed. The process includes: initial briefing (1–2 days), research and conceptualization (3–5 days), proposal presentation (day 6–8), revision rounds (3–5 days) and final delivery with files (1–2 days). Rush projects are available with a surcharge.
We present 2 to 3 initial logo concepts, each with its own creative direction. Once you choose the concept you like best, we include up to 3 rounds of revisions at no additional cost. Additional changes beyond this scope are quoted separately. Our experience shows that 3 rounds achieve the perfect result in 95% of cases.
Yes, absolutely. Once you make the final project payment, all copyright and intellectual property rights of the design are fully transferred to you. You'll receive the editable source files (AI/EPS) and can use, modify or register your brand as you wish. We don't charge royalties or future usage licenses.
Yes, brand redesign (rebranding) is one of our most requested services. Our process begins with a deep analysis of your current identity: which elements have recognition, which values you want to keep and what needs to evolve. The result is a modernized brand that maintains the essence and recognition you've already built, but with a fresh and competitive image.
The cost varies depending on the project's scope: a basic logo with brand manual starts from $800,000 COP, while a complete branding with corporate identity, stationery and application guide can range between $2,000,000 and $5,000,000 COP. Each project is quoted on a personalized basis according to your needs. Contact us via WhatsApp to receive a no-obligation proposal.
We work with entrepreneurs, SMEs and established companies across all industries: gastronomy, healthcare, technology, fashion, professional services, retail and more. Our process adapts to each client's size and budget. Whether you're launching your first business or you've been in the market for years and need to refresh your image, we have a solution for you.
Ready to build a
brand that makes an impact
?
Your brand is the first impression the world has of your business. Let's make it memorable, coherent and powerful from day one.
Tell us about your project via WhatsApp and receive a personalized proposal with no obligation. We respond in less than 2 hours during business hours.