Political Marketing
that wins elections
We design comprehensive electoral campaign strategies for candidates, parties and political movements in Colombia. We combine data analysis, digital communication and image positioning to maximize your vote count.
From Medellín, we have supported campaigns at local, regional and national levels with proven results at the polls.
Strategies that move votes
Comprehensive political communication solutions designed for candidates and parties that want to win with strategy, data and digital presence.
Digital Electoral Strategy
We design the master plan for your digital campaign: territory analysis, voter segmentation, key messages and activation calendar.
- Competitor analysis
- Target audience mapping
- Digital media plan
Image & Positioning
We build the candidate's visual identity and positioning: value proposition, political narrative and corporate image manual.
- Logo and color design
- Narrative and political discourse
- Candidate image manual
Political Social Media
Professional social media management for the candidate: daily content, active community, crisis management and organic follower growth.
- Facebook, Instagram, TikTok, X
- Daily content and stories
- Real-time crisis management
Paid Digital Advertising
Ad campaigns on Meta Ads and Google Ads segmented by municipality, age, interests and electoral behavior to maximize impact.
- Meta Ads and Google Ads
- Geographic segmentation
- Weekly performance reports
Audiovisual Production
Production of campaign videos, electoral spots, reels, interviews and audiovisual content optimized for each digital platform.
- Campaign spots and videos
- Electoral Reels and TikToks
- Editing and post-production
Monitoring & Intelligence
Real-time tracking of digital conversation, sentiment analysis, competitor monitoring and electoral intelligence reports.
- 24/7 social media monitoring
- Sentiment analysis
- Electoral intelligence reports
Why trust JLV Marketing ?
We are the political marketing agency in Medellín with the most experience in digital electoral campaigns in Colombia.
Data-Driven Decisions
We don't guess. We use analytics tools, digital surveys and sentiment monitoring to make strategic decisions with real territorial information.
Speed of Response
In politics, hours matter. Our team operates in real time to respond to developments, crises and opportunities before the competition.
Total Confidentiality
We sign confidentiality agreements with every client. Your strategy, data and campaign plans are protected under strict security protocols.
Multidisciplinary Team
Strategists, designers, community managers, videographers and data analysts working as a single team dedicated exclusively to your campaign.
Territorial Knowledge
We understand the political dynamics of Medellín, Antioquia and Colombia. We know the territories, the communities and the communication codes that work in each region.
Proven Results
More than 30 campaigns supported with an average 50% increase in voter turnout. Our numbers speak for themselves: candidates who trust us, win.
How we work your campaign
A structured, agile and transparent process designed to maximize the impact of every peso invested in your electoral campaign.
Diagnosis & Analysis
We evaluate the territory, the competition, the candidate's profile and the political context. We identify strengths, weaknesses and real voting opportunities.
Strategic Plan
We design the master campaign plan: key messages, target audiences, digital channels, activation calendar and ad budget.
Execution & Activation
We launch the digital campaign on all fronts: social media, paid advertising, audiovisual content and real-time community management.
Measurement & Optimization
We monitor results in real time, adjust the strategy based on data and optimize the budget to maximize reach and vote conversion.
Frequently asked questions
We answer the most common questions about our political marketing and electoral campaign services in Colombia.
Ideally, you should start between 6 and 12 months before election day. This allows for a complete diagnosis, building the candidate's image, growing the digital community organically and having time to adjust the strategy. Campaigns started with 3 months or less are possible but require greater investment in paid advertising to compensate for the time.
No. We are a politically neutral agency. We work with candidates from all parties and political movements: conservative, liberal, independent, left-wing or right-wing. Our only condition is that the candidate shares democratic values and has a genuine political project for their community.
Yes, in fact it's one of the most common scenarios. We start from scratch: we create and optimize all social media profiles, develop the candidate's visual identity, produce the initial content and build the follower community strategically. Starting from zero is not a disadvantage if done with the right strategy.
We have a crisis management protocol activated from day one. Our team monitors social media 24/7 and upon any crisis we immediately activate the protocol: impact assessment, response message definition, coordinated publication across all channels and digital sentiment tracking until the situation is under control. Speed of response is key in politics and we are prepared for that.
The cost varies depending on the position being sought, the campaign territory and the services required. A basic local campaign can start from $3,000,000 COP per month, while regional or national campaigns with audiovisual production, paid advertising and a full team can exceed $15,000,000 COP per month. Each proposal is quoted on a personalized basis. Contact us via WhatsApp to receive a no-obligation quote.
No, they complement each other. Digital marketing amplifies the impact of in-person activities: a well-documented campaign event published on social media can reach 10 times more people than those who attended physically. Our strategy always integrates digital with territorial efforts to maximize the campaign's total reach.
Yes. Although our headquarters are in Medellín, we work with candidates throughout Colombia remotely. Digital management doesn't require permanent physical presence. For campaigns that require audiovisual production in other cities, we coordinate local teams or travel depending on the project's scope.
Ready to
win the elections
?
Winning campaigns don't improvise. They are planned with strategy, executed with discipline and optimized with data. That is our method.
Tell us about your electoral project via WhatsApp and receive a free initial consultation. We respond in less than 2 hours during business hours.