Which is Better, Email Marketing or Social Media? You can actually make use of both. The key is to recognize that both email and social media are distinct and different marketing channels that can both be effective for your business if you design your campaigns to leverage the strengths of each.
While there are many valid and profitable reason for adding social media marketing (SMM) to your toolbox, the current research shows that it would be a costly mistake to toss email marketing our just yet.
Email Marketing vs Social Media
Email Marketing
- Social Media Marketing has not surpassed email marketing by a long shot.
- For all the allure of SMM the bottom lines that Email is still converting better for a variety of reasons.
- Research shows that spending on email marketing campaigns increased by 60% in a 4,000% return on investment!
- When someone opts in to an email list is typically in the context of an interest to learn more about product of service. As result, the relationship with an email subscriber can have a commercial intent from start.
- Think of your email list as your traffic on demand source, whenever you want to send out a campaign they are just a mouse click away.
- Social media channels are more complementary and additive to email than displacing.
Social Media
- When someone ‘likes’ a Facebook post or follows a company on Twitter, the context is typically more indirect and less overtly commercial
- Social media is more geared toward sharing status updates whit friends and engaging the way one would around a water cooler or dinner party.
- To be effective in social media marketing, it is generally agreed that less direct, more entertaining approach that respects the nature of why people visit sites like Facebook works the best.
- People on Facebook like to stay on Facebook, so try sending them to a fan page instead of your home page.
- Most social media can now run laser targeted ad campaigns to people who are ideal for your product or services.
- Capture the people who are interested in your Facebook ads to an email list by incorporating an opt-in form inside your campaign.
The key is to recognize that both Email Marketing and Social Media are distinct and different marketing channel that can both be effective for your business if you design your campaigns to leverage the strengths of each.