*Cohesion: a condition in which people or things are closely united
FIRST THINGS FIRST!
Get your brand identity straight. This is appearance of your brand: logo, colors, fonts, etc. Defining your brand identity increases customer recognition.
Lookin’ good! Now define your brand’s voice
If your brand were a person, how would it speak? It’s the tone which you speak to and connect with your audience.
Now star prepping! Know what you’ll be posting
Will you be posting text, images, videos, links? All of the above? Will you curate other Web content? Plan your posts.
Make some waves! MAKE IT SHAREABLE!
Will they like your content enough to pass it along? Make it inspiring informational, shocking.
Finally, KEEP IT CONSISTENT!
Keep each channel similar to each other in tone and appearance
YOU’VE GOT COHESION!