{"id":4581,"date":"2020-10-07T19:42:04","date_gmt":"2020-10-07T19:42:04","guid":{"rendered":"https:\/\/jlvcolombia.com\/nuevos-comportamientos-sociales-los-consumidores\/"},"modified":"2020-10-07T19:42:04","modified_gmt":"2020-10-07T19:42:04","slug":"nuevos-comportamientos-sociales-los-consumidores","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/nuevos-comportamientos-sociales-los-consumidores\/","title":{"rendered":"Nuevos comportamientos sociales en los consumidores"},"content":{"rendered":"<p>Tras la crisis del Covid y reactivaci\u00f3n de las econom\u00edas en diversas partes del mundo, se han evidenciado nuevos h\u00e1bitos sociales en los <a href=\"https:\/\/jlvbusiness.com\/co\/cambiaron-los-habitos-los-consumidores-online-coronavirus\/\" target=\"_blank\" rel=\"noopener\">consumidores<\/a>, as\u00ed lo afirm\u00f3 un estudio de mercado desarrollado por el Institute For Business Value (IBV) de IBM.<\/p>\n<p>Seg\u00fan datos internos de la investigaci\u00f3n, los considerados nuevos comportamientos sociales \u201cpermanecer\u00e1n a largo plazo\u201d.<\/p>\n<p>\u201cEl Covid est\u00e1 alterando el comportamiento del <a href=\"https:\/\/jlvbusiness.com\/co\/cambiaron-los-habitos-los-consumidores-online-coronavirus\/\" target=\"_blank\" rel=\"noopener\">consumidor<\/a> de una forma m\u00e1s permanente de la que se esperaba\u201d, asegur\u00f3 Jes\u00fas Mantas, socio director mundial de IBM Services.<\/p>\n<p>Entre dichos comportamientos se destacaron:<\/p>\n<h4>El teletrabajo<\/h4>\n<p>En el informe se hall\u00f3 que el 70% de los encuestados considera muy viable el hecho de seguir en <a href=\"https:\/\/jlvbusiness.com\/co\/apps-desarrollar-teletrabajo\/\" target=\"_blank\" rel=\"noopener\">teletrabajo<\/a>.<\/p>\n<p>Sin embargo, aseguraron que mientras se realicen labores presenciales en horarios regulares, es importante reforzar las medidas necesarias para evitar el contagio del virus.<\/p>\n<h4>El distanciamiento<\/h4>\n<p>Fortaleciendo a la preferencia anterior, el 60% de los encuestados concluyeron que, por motivos de salubridad, debe continuar el distanciamiento social.<\/p>\n<h4>La telemedicina<\/h4>\n<p>El 51% de los <a href=\"https:\/\/jlvbusiness.com\/co\/cambiaron-los-habitos-los-consumidores-online-coronavirus\/\" target=\"_blank\" rel=\"noopener\">consumidores<\/a> prefiere continuar usando el servicio de telemedicina para acceder a un profesional m\u00e9dico.<\/p>\n<h4>La movilizaci\u00f3n<\/h4>\n<p>En t\u00e9rminos de desplazamientos, se encontr\u00f3 que el 40% cree que es m\u00e1s seguro el transporte particular: 1 de cada 10 encuestados afirma que evitar\u00e1 el transporte p\u00fablico.<\/p>\n<p>Si requieres m\u00e1s informaci\u00f3n relacionada con estudios mercado y necesitas asesor\u00eda para trasladar tu negocio al \u00e1mbito online, <a href=\"https:\/\/jlvbusiness.com\/co\/#contact_id\" target=\"_blank\" rel=\"noopener\">cont\u00e1ctanos ahora<\/a>.<\/p>\n<p>At <a href=\"https:\/\/jlvbusiness.com\/co\/\" target=\"_blank\" rel=\"noopener\">JLV Enterprises<\/a> tenemos <a href=\"https:\/\/jlvbusiness.com\/co\/#about\" target=\"_blank\" rel=\"noopener\">expertos digitales<\/a> que te brindar\u00e1n acompa\u00f1amiento durante este proceso para apoyarte en el \u00e9xito que quieres alcanzar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tras la crisis del Covid y reactivaci\u00f3n de las econom\u00edas en diversas partes del mundo, se han evidenciado nuevos h\u00e1bitos sociales en los consumidores, as\u00ed lo afirm\u00f3 un estudio de mercado desarrollado por el Institute For Business Value (IBV) de IBM. Seg\u00fan datos internos de la investigaci\u00f3n, los considerados nuevos comportamientos sociales \u201cpermanecer\u00e1n a largo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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