{"id":4574,"date":"2020-10-01T21:23:50","date_gmt":"2020-10-01T21:23:50","guid":{"rendered":"https:\/\/jlvcolombia.com\/la-importancia-la-identidad-marca-redes-sociales\/"},"modified":"2020-10-01T21:23:50","modified_gmt":"2020-10-01T21:23:50","slug":"la-importancia-la-identidad-marca-redes-sociales","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/la-importancia-la-identidad-marca-redes-sociales\/","title":{"rendered":"\u00bfCu\u00e1l es la importancia de la identidad de tu marca en redes sociales?"},"content":{"rendered":"<p>En entrevista con uno de nuestros expertos, Angie Velasco, Dise\u00f1adora del Departamento de M\u00e1rketing de <a href=\"https:\/\/jlvbusiness.com\/co\/\" target=\"_blank\" rel=\"noopener\">JLV Enterprises Colombia<\/a>, te explicamos cu\u00e1l es la importancia de la <strong>identidad<\/strong> de una marca:<\/p>\n<p>Tener una marca en redes sociales va m\u00e1s all\u00e1 de tener un logotipo y vender un producto\/servicio: realmente significa conectar con tu p\u00fablico objetivo de manera eficiente y cercana.<\/p>\n<p>El error de muchas marcas es creer que por medio de redes sociales se vende. El objetivo principal de las redes sociales es transmitir.<\/p>\n<p>Para una marca es primordial tener una buena interacci\u00f3n con su audiencia para as\u00ed poder generar una confianza y vender a clientes idealmente potenciales.<\/p>\n<p>All\u00ed es donde entra la <strong>identidad<\/strong> de marca y la estrategia de contenido, ya que no solo necesitamos conectar, necesitamos que la marca sea recordada por quien la visite, y eso solo se logra creando una identidad visual de marca.<\/p>\n<p>El saber qu\u00e9 publicamos, por qu\u00e9 publicamos y el c\u00f3mo publicamos, es muy importante, por eso, es necesario tener definida una l\u00ednea gr\u00e1fica que podamos adaptar de forma digital e impresa, mediante colores, iconos, l\u00ednea gr\u00e1fica y dem\u00e1s elementos est\u00e9ticos que a nuestros clientes les llamen la atenci\u00f3n y quieran consumir.<\/p>\n<p>Tener un branding impactante en tu marca indica por qu\u00e9 un producto\/servicio es diferente de otro e inclusive por qu\u00e9 se puede ser mejor. Una buena marca, habla y transmite aun sin texto en sus publicaciones.<\/p>\n<p>At <a href=\"https:\/\/jlvbusiness.com\/co\/\" target=\"_blank\" rel=\"noopener\">JLV Enterprises<\/a> somos expertos creando una <strong>identidad<\/strong> visual para medios digitales, generando contenido y un concepto gr\u00e1fico para que puedas desarrollar una mejor estrategia para tu marca e impactes de manera positiva en redes sociales.<\/p>","protected":false},"excerpt":{"rendered":"<p>En entrevista con uno de nuestros expertos, Angie Velasco, Dise\u00f1adora del Departamento de M\u00e1rketing de JLV Enterprises Colombia, te explicamos cu\u00e1l es la importancia de la identidad de una marca: Tener una marca en redes sociales va m\u00e1s all\u00e1 de tener un logotipo y vender un producto\/servicio: realmente significa conectar con tu p\u00fablico objetivo de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1l es la importancia de la identidad de tu marca en redes sociales? 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