{"id":4456,"date":"2020-04-17T22:24:30","date_gmt":"2020-04-17T22:24:30","guid":{"rendered":"https:\/\/jlvcolombia.com\/marca-puede-dar-la-pelea-coronavirus\/"},"modified":"2020-04-17T22:24:30","modified_gmt":"2020-04-17T22:24:30","slug":"marca-puede-dar-la-pelea-coronavirus","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/marca-puede-dar-la-pelea-coronavirus\/","title":{"rendered":"\u00bfC\u00f3mo tu marca puede dar la pelea durante el Coronavirus?"},"content":{"rendered":"<p>Son tiempos dif\u00edciles y los negocios pueden tomar la decisi\u00f3n de suspender sus avisos publicitarios, pero solo el 8% de los consumidores piensan que las marcas deben dejar de anunciarse durante el Coronavirus, seg\u00fan una encuesta de la empresa de consultor\u00eda e investigaci\u00f3n de mercados Kantar.<\/p>\n<p>As\u00ed mismo, el 74% de los encuestados piensa que las empresas no deber\u00edan explotar esta situaci\u00f3n, pero si adaptar su mensaje y ayudarlos en su vida diaria.<\/p>\n<p>Recuerda que tu consumidor tambi\u00e9n es humano, por esto s\u00e9 sensible. En lugar de ser oportunista, s\u00e9 oportuno: haz crecer tu marca y brinda soluciones.<\/p>\n<p>En este sentido, \u00bfc\u00f3mo el adaptar el mensaje de tu marca en tiempos de coronavirus y construir relaciones con tu p\u00fablico? Te lo explicamos a continuaci\u00f3n:<\/p>\n<p><strong>Comprende a tus consumidores<\/strong><\/p>\n<p>Comprende c\u00f3mo se siente el consumidor durante esta crisis, c\u00f3mo han cambiado sus h\u00e1bitos y su rutina diaria. Asimismo, proyecta c\u00f3mo se comportar\u00eda despu\u00e9s de que pase esta emergencia, porque algunos h\u00e1bitos se arraigar\u00e1n a largo plazo, como la b\u00fasqueda y consumo de contenido pr\u00e1ctico.<\/p>\n<p><strong>Brinda contenido \u00fatil<\/strong><\/p>\n<p>Por lo anterior, es necesario que analices cuidadosamente lo que tu marca puede brindar y aportar para mejorar esta situaci\u00f3n: contenido que le sea \u00fatil al cliente informaci\u00f3n, Tips o consejos, mensajes inspiradores o motivacionales.<\/p>\n<p><strong>Ayuda a tus consumidores<\/strong><\/p>\n<p>Finalmente, piensa c\u00f3mo puedes ayudar a tus consumidores y ofrecerles un valor agregado, como alg\u00fan servicio gratuito, un descuesto temporalmente, entre otras alternativas que est\u00e9n en sus manos y beneficie a ambos.<\/p>\n<p>Es fundamental que los clientes siempre se sientan acompa\u00f1ados por tu marca y que esta realmente aporta una soluci\u00f3n a sus necesidades.<\/p>\n<p>Si necesitas asesor\u00eda para redise\u00f1ar tu sitio web o trasladar tu negocio al \u00e1mbito online, cont\u00e1ctanos ahora. En <a href=\"https:\/\/jlvbusiness.com\/co\/#contact_id\" target=\"_blank\" rel=\"noopener\">JLV Enterprises<\/a> tenemos expertos digitales que te brindar\u00e1n acompa\u00f1amiento durante este proceso para apoyarte en el \u00e9xito que quieres alcanzar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Son tiempos dif\u00edciles y los negocios pueden tomar la decisi\u00f3n de suspender sus avisos publicitarios, pero solo el 8% de los consumidores piensan que las marcas deben dejar de anunciarse durante el Coronavirus, seg\u00fan una encuesta de la empresa de consultor\u00eda e investigaci\u00f3n de mercados Kantar. As\u00ed mismo, el 74% de los encuestados piensa que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo tu marca puede dar la pelea durante el Coronavirus? 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