{"id":4203,"date":"2019-03-19T17:22:52","date_gmt":"2019-03-19T17:22:52","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=4203"},"modified":"2019-03-19T17:22:52","modified_gmt":"2019-03-19T17:22:52","slug":"materiales-impresos-generan-mayor-credibilidad-y-recordacion","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/materiales-impresos-generan-mayor-credibilidad-y-recordacion\/","title":{"rendered":"\u00bfPOR QU\u00c9 EL MUNDO DIGITAL Y LOS RECURSOS IMPRESOS PUEDEN CONVIVIR JUNTOS?"},"content":{"rendered":"<p>La era<strong> digital<\/strong> se ha expandido por todo el mundo, sin embargo, no ha opacado a la <strong>papeler\u00eda impresa<\/strong>. Especialmente a nivel corporativo, donde observamos diversos problemas en el intento de eliminar la impresi\u00f3n en su totalidad. Es por esto que ambos mundos seguir\u00e1n trabajando de la mano, por ejemplo, en el mundo del mercadeo, unir lo digital con lo impreso, crea<strong> estrategias<\/strong> a\u00fan m\u00e1s <strong>completas con un mayor alcance.<\/strong><\/p>\n<p>El material impreso se destaca por generar <strong>m\u00e1s credibilidad<\/strong>, ya que en los formatos digitales cualquier persona puede crear contenido. Por esto no est\u00e1n f\u00e1cil que los medios impresos se acaben, por lo tanto, siguen vigentes por su <strong>confiabilidad<\/strong> y por el impacto que generan ante las personas.<\/p>\n<p>A pesar que el <strong>marketing digital<\/strong> ha tomado mucha m\u00e1s forma que el <strong>marketing tradicional<\/strong>, no se puede dejar completamente a un lado, simplemente es saber c\u00f3mo usarlo.<\/p>\n<p>Aqu\u00ed van algunos <strong>beneficios<\/strong> para implementar el marketing tradicional:<\/p>\n<ul>\n<li>Promover tu negocio a trav\u00e9s de los medios impresos, te ayuda a que tu audiencia conozca tu producto o servicio, de una forma mucho m\u00e1s tangible.<\/li>\n<li>Genera <strong>mayor engagement<\/strong> que la publicidad digital.<\/li>\n<li>Tiene el poder de permanecer por mayor tiempo en la <strong>mente de los consumidores<\/strong>.<\/li>\n<li>Su <strong>poder visual<\/strong> es mucho mayor que el de la publicidad digital.<\/li>\n<li>Tiene una mejor respuesta emocional.<\/li>\n<li>Los anuncios f\u00edsicos incrementan la actividad cerebral asociada con el deseo y el valor.<\/li>\n<li>Reconocer y tener m\u00e1s conciencia de una marca.<\/li>\n<\/ul>\n<p>As\u00ed que unir ambos mundos puede llegar a ser una <strong>estrategia<\/strong> con <strong>excelente complemento para tu negocio<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La era digital se ha expandido por todo el mundo, sin embargo, no ha opacado a la papeler\u00eda impresa. Especialmente a nivel corporativo, donde observamos diversos problemas en el intento de eliminar la impresi\u00f3n en su totalidad. Es por esto que ambos mundos seguir\u00e1n trabajando de la mano, por ejemplo, en el mundo del mercadeo, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[316,317,318,319,309,223,320,321,322,323,324],"class_list":["post-4203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-beneficios-del-marketing-para-cada-negocio","tag-engagemente-en-estrategias-de-mercadeo","tag-estrategias-de-mercadeo","tag-estrategias-de-negocios","tag-estrategias-digitales","tag-marketing-digital","tag-marketing-tradicional","tag-mayor-alcance-estrategias-de-mercadeo","tag-mayor-alcance-estrategias-digitales","tag-mayor-alcance-estrategias-marketing","tag-papeleria-impresa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los Recursos Impresos y el mundo Digital excelentes complementos.<\/title>\n<meta name=\"description\" content=\"Beneficios del marketing tradicional. Uni\u00f3n del mercadeo tradicional y digital. El material impreso genera mayor recordaci\u00f3n, credibilidad y confiabilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/materiales-impresos-generan-mayor-credibilidad-y-recordacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Recursos Impresos y el mundo Digital excelentes complementos.\" \/>\n<meta property=\"og:description\" content=\"Beneficios del marketing tradicional. Uni\u00f3n del mercadeo tradicional y digital. 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