{"id":4190,"date":"2019-02-26T21:23:48","date_gmt":"2019-02-26T21:23:48","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=4190"},"modified":"2019-02-26T21:23:48","modified_gmt":"2019-02-26T21:23:48","slug":"la-importancia-embajadores-marca-este-2019","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/la-importancia-embajadores-marca-este-2019\/","title":{"rendered":"LA IMPORTANCIA DE TENER EMBAJADORES DE MARCA EN ESTE 2019"},"content":{"rendered":"<p>\u00bfBusca promover su marca a trav\u00e9s de redes sociales, pero no sabe cu\u00e1les son las estrategias que podr\u00edan servirle? Este 2019, le recomendamos incorporar a los macro o micro influenciadores y embajadores como parte de su marca, ya que son considerados excelemte fuente de recomendaci\u00f3n y son mucho m\u00e1s cre\u00edbles y valorados que cualquier tipo de anuncio. Al llevar a cabo estrategias de marketing con este enfoque, se incrementar\u00e1 notablemente la difusi\u00f3n positiva de su empresa en el entorno digital y es una excelente iniciativa para estar en el <em>\u201cTop of mind<\/em>\u201d de las personas.<\/p>\n<p>Todos los d\u00edas la mayor\u00eda de las personas viven conectadas mediante un clic, explorando, mirando tendencias, y siguiendo el contenido de las \u201ccelebridades\u201d en redes. Seg\u00fan el portal espa\u00f1ol Puro Marketing: en Facebook diariamente hay 1.41 millones usuarios activos, en twitter 288 millones, en LinkedIn 347 millones y en Pinterest 70 millones; claramente estos n\u00fameros demuestran lo necesario que es estar activos en el mundo digital para ganar exposici\u00f3n inmediata.<\/p>\n<p>Estos son los tips para que las campa\u00f1as digitales tengan \u00e9xito:<\/p>\n<ul>\n<li>Recuerde no copiar estrategias de otras empresas, sino generar una propia con un enfoque mucho m\u00e1s espec\u00edfico e integrado.<\/li>\n<li>NO todas las redes sociales son adecuadas para todos los targets, puesto que cada red ofrece diversos rangos de funcionalidades.<\/li>\n<li>Cada nicho debe recibir un mensaje diferente: se debe generar contenido espec\u00edfico e independiente que cumpla con los requisitos de cada p\u00fablico.<\/li>\n<li>La estrategia debe estar dirigida a generar expectativas en sus embajadores y, por suspuesto, satisfacerlas, para as\u00ed lograr que los seguidores de cada influenciador reciban la mejor experiencia posible.<\/li>\n<li>Etiquetar a las personas influyentes del sector, para as\u00ed generar aumento en los seguidores.<\/li>\n<\/ul>\n<p>En definitiva, el objetivo es conseguir ser referenciado por una fuente de influencia de la manera m\u00e1s natural posible para lograr resultados muy positivos en t\u00e9rminos de engagement y fidelidad.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfBusca promover su marca a trav\u00e9s de redes sociales, pero no sabe cu\u00e1les son las estrategias que podr\u00edan servirle? Este 2019, le recomendamos incorporar a los macro o micro influenciadores y embajadores como parte de su marca, ya que son considerados excelemte fuente de recomendaci\u00f3n y son mucho m\u00e1s cre\u00edbles y valorados que cualquier tipo [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[308,309,310,119,156,61,311],"class_list":["post-4190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-embajadores-de-marca","tag-estrategias-digitales","tag-estrategias-exitosas","tag-influencers","tag-instagramers","tag-marketing","tag-top-of-mind"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA IMPORTANCIA DE TENER EMBAJADORES DE MARCA EN ESTE 2019 - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/la-importancia-embajadores-marca-este-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA IMPORTANCIA DE TENER EMBAJADORES DE MARCA EN ESTE 2019 - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"\u00bfBusca promover su marca a trav\u00e9s de redes sociales, pero no sabe cu\u00e1les son las estrategias que podr\u00edan servirle? 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