{"id":4134,"date":"2019-01-15T09:00:44","date_gmt":"2019-01-15T09:00:44","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=4134"},"modified":"2019-01-15T09:00:44","modified_gmt":"2019-01-15T09:00:44","slug":"que-es-facebook-ads","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/que-es-facebook-ads\/","title":{"rendered":"\u00bfQu\u00e9 es Facebook Ads?"},"content":{"rendered":"<p>Hablemos de <strong>Facebook Ads<\/strong> una herramienta que es clave para hacer publicidad digital.<!--more--><\/p>\n<p>En los \u00faltimos a\u00f1os, las redes sociales, se han convertido en uno de los canales de marketing m\u00e1s efectivos que existen.<\/p>\n<p>Aunque hay muchas m\u00e1s plataformas para hacer publicidad digital, Facebook Ads es una de las mejores opciones a la hora de invertir.<\/p>\n<p>Facebook Ads, es una plataforma que funciona similar a Google Adword, esta herramienta permite realizar publicidad en <strong>Facebook e Instagram<\/strong>, se ha convertido en una de las plataformas con m\u00e1s \u00e9xito online.<\/p>\n<p>Si quieres<strong> aparecer tanto en facebook como instagram<\/strong>, debes tener en cuenta que Facebook solo har\u00e1 una adaptaci\u00f3n de la pieza pensada para Facebook en Instagram Stories. Esto no suele dar buena imagen. Si quieres estar en ambos sitios, te recomendamos que hagas un ad set espec\u00edfico para cada anuncio.<\/p>\n<p>Facebook tambi\u00e9n te da la opci\u00f3n de promocionar como anuncio una publicaci\u00f3n que ya hayas subido de manera org\u00e1nica. Con <strong>Facebook Ads<\/strong> puedes promocionar tu tienda oline, evento o aplicaci\u00f3n y pagar \u00fanicamente por los clics recibidos.<\/p>\n<p>Como lo mencionamos anteriormente, Facebook Ads funciona de forma similar a Google AdWords. En primer lugar debes realizar la campa\u00f1a, luego hacer los grupos de anuncios y por \u00faltimo creas los anuncios.<\/p>\n<p>Estos anuncios pueden ser de texto, gr\u00e1ficos o de videos y podr\u00e1n mostrarse tanto en secci\u00f3n de noticias y columna de la derecha en ordenadores, como en la secci\u00f3n de noticias de los tel\u00e9fonos m\u00f3viles.<\/p>\n<p>Usando esta herramienta podr\u00e1s conseguir grandes resultados. Es importante tener en cuenta que <strong>no podr\u00e1s realizar publicidad en Facebook Ads, si no tienes una cuenta publicitaria<\/strong>, as\u00ed que por esta raz\u00f3n ser\u00e1 necesario crear una. Para esto, debes tener un perfil personal y una fanpage en Facebook.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hablemos de Facebook Ads una herramienta que es clave para hacer publicidad digital.<\/p>","protected":false},"author":1,"featured_media":4137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[290,291,67,61],"class_list":["post-4134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-facebookads","tag-herramienta","tag-facebook","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Facebook Ads? 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