{"id":4113,"date":"2018-11-28T09:00:15","date_gmt":"2018-11-28T09:00:15","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=4113"},"modified":"2018-11-28T09:00:15","modified_gmt":"2018-11-28T09:00:15","slug":"estadisticas-de-email-marketing","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/estadisticas-de-email-marketing\/","title":{"rendered":"20 interesantes estad\u00edsticas de Email Marketing – JLV Enterprises"},"content":{"rendered":"

Todo el alboroto hecho por los mercad\u00f3logos de redes sociales sobre la muerte del marketing por correo electr\u00f3nico parece permanecer solo en el nivel de especulaci\u00f3n. Estas estad\u00edsticas de Email Marketing te ayudar\u00e1n a entender el alcance de un correo electr\u00f3nico.<\/p>\n

Aunque este canal de marketing a veces puede verse como desactualizado, sigue siendo la forma m\u00e1s efectiva de llegar a su cliente. Y no son solo grandes palabras. La realidad demuestra: el correo electr\u00f3nico mantiene la posici\u00f3n de liderazgo entre dichos canales de marketing digital, como las redes sociales, SEO y b\u00fasqueda pagada.<\/p>\n

Las estad\u00edsticas niegan el declive del marketing por correo electr\u00f3nico al indicar que el 75.8% de las empresas est\u00e1n utilizando m\u00e1s correos electr\u00f3nicos promocionales en sus campa\u00f1as que los tres a\u00f1os anteriores.<\/p>\n

20 estad\u00edsticas de email marketing<\/strong><\/h2>\n

Eficacia<\/h3>\n
    \n
  • Las personas que compran productos comercializados a trav\u00e9s del correo electr\u00f3nico gastan 138% m\u00e1s que las personas que no reciben ofertas por correo electr\u00f3nico.<\/li>\n
  • El 73% de los profesionales de marketing est\u00e1n de acuerdo en que el marketing por correo electr\u00f3nico es fundamental para su negocio.<\/li>\n
  • El 20% de los vendedores dice que la fuente de ingresos principal de su negocio est\u00e1 directamente vinculada a las operaciones de correo electr\u00f3nico.<\/li>\n
  • El 74% de los profesionales de marketing creen que el correo electr\u00f3nico produce o producir\u00e1 un ROI en el futuro.<\/li>\n
  • Para el 69.7% de los usuarios de Internet en los EE. UU., El correo electr\u00f3nico es el m\u00e9todo preferido para comunicarse con las empresas.<\/li>\n
  • Por cada $ 1 gastado en marketing por correo electr\u00f3nico, las empresas obtienen una devoluci\u00f3n de $ 44.25<\/li>\n
  • La serie de bienvenida genera hasta un 23% m\u00e1s de pedidos que un solo correo electr\u00f3nico de bienvenida.<\/li>\n
  • 72% de los profesionales de marketing afirman que los correos electr\u00f3nicos sobre carritos abandonados son muy efectivos \/ efectivos.<\/li>\n
  • El 66% de los profesionales de marketing admiten que el contenido y el dise\u00f1o del correo electr\u00f3nico es lo m\u00e1s importante en las campa\u00f1as de correo electr\u00f3nico.<\/li>\n
  • El 35% de los destinatarios de correo electr\u00f3nico abren el correo electr\u00f3nico seg\u00fan la l\u00ednea de asunto.<\/li>\n
  • 74.4% de los clientes esperan un correo electr\u00f3nico de bienvenida cuando se suscriben.<\/li>\n<\/ul>\n

    Correo no deseado<\/strong><\/h3>\n
      \n
    • 21% de los destinatarios de correo electr\u00f3nico informan que el correo electr\u00f3nico es Spam, incluso si saben que no lo son.<\/li>\n
    • Las listas de correo electr\u00f3nico con un 10% o m\u00e1s de usuarios desconocidos reciben solo el 44% de su correo electr\u00f3nico entregado por los ISP.<\/li>\n
    • El 43% de los destinatarios de correo electr\u00f3nico hacen clic en el bot\u00f3n Spam seg\u00fan el nombre o la direcci\u00f3n de correo electr\u00f3nico.<\/li>\n<\/ul>\n

      Cuentas de correo electr\u00f3nico<\/strong><\/h3>\n
        \n
      • El 17% de los estadounidenses crea una nueva direcci\u00f3n de correo electr\u00f3nico cada 6 meses.<\/li>\n
      • El 30% de los suscriptores cambian las direcciones de correo electr\u00f3nico anualmente.<\/li>\n<\/ul>\n

        Estos datos explican por qu\u00e9 las listas de contactos se vuelven obsoletas y aumenta la tasa de rebote.<\/p>\n

        M\u00f3vil<\/strong><\/h3>\n
          \n
        • El 53% de todos los correos electr\u00f3nicos se abren en dispositivos m\u00f3viles.<\/li>\n
        • Solo el 24% de los comercializadores rara vez o nunca usa un dise\u00f1o de correo electr\u00f3nico responsive.<\/li>\n<\/ul>\n

           <\/p>\n

          Los n\u00fameros demuestran los beneficios del canal de marketing por correo electr\u00f3nico para peque\u00f1as y medianas empresas. Tambi\u00e9n destaca los puntos a los que tenemos que prestar atenci\u00f3n: la importancia del dise\u00f1o receptivo, las buenas l\u00edneas de asunto, as\u00ed como el contenido en s\u00ed mismo y la lista de correo electr\u00f3nico siempre actualizada para evitar los problemas de entrega.<\/p>","protected":false},"excerpt":{"rendered":"

          Todo el alboroto hecho por los mercad\u00f3logos de redes sociales sobre la muerte del marketing por correo electr\u00f3nico parece permanecer solo en el nivel de especulaci\u00f3n. Estas estad\u00edsticas de Email Marketing te ayudar\u00e1n a entender el alcance de un correo electr\u00f3nico. Aunque este canal de marketing a veces puede verse como desactualizado, sigue siendo la […]<\/p>\n","protected":false},"author":1,"featured_media":4115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[285,286,68,228,287,288],"class_list":["post-4113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-correo-electronico","tag-correo-no-deseado","tag-email-marketing","tag-estadisticas","tag-marketing-online","tag-movil"],"acf":[],"yoast_head":"\n20 interesantes estad\u00edsticas de Email Marketing - 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