{"id":4107,"date":"2018-11-07T09:00:47","date_gmt":"2018-11-07T09:00:47","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=4107"},"modified":"2018-11-07T09:00:47","modified_gmt":"2018-11-07T09:00:47","slug":"estrategias-de-marketing-en-black-friday","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/estrategias-de-marketing-en-black-friday\/","title":{"rendered":"Estrategias de Marketing en Black Friday"},"content":{"rendered":"

El Black friday o\u00a0viernes<\/strong>\u00a0negro tiene su origen en Estados Unidos. Se celebra el primer viernes despu\u00e9s de Acci\u00f3n de Gracias. Su historia comenz\u00f3 en los 60, momento en que el comercio minorista estadounidense quer\u00eda aumentar sus ventas durante las fiestas.<\/p>\n

Es la mejor oportunidad para incrementar las ventas y es que, tanto el fin de semana del Black Friday como el Cyber Monday, son dos de las fechas con m\u00e1s pedidos de todo el a\u00f1o. Algunos consumidores aprovechan para hacer las compras de Navidad y otros simplemente esperan con su carrito a punto a estas promociones.<\/p>\n

Estrategias de Marketing en Black Friday<\/h3>\n

Crea expectativa por tus productos<\/h4>\n

Tus seguidores deben saber si vas a hacer alg\u00fan tipo de promoci\u00f3n o no, ya que si es as\u00ed se esperar\u00e1n a hacer ese pedido que ten\u00edan ganas de realizar. As\u00ed que\u00a0ve avisando a trav\u00e9s de los canales que suelas utilizar de que el d\u00eda se acerca, haz una especie de cuenta atr\u00e1s y as\u00ed adem\u00e1s de crear contenido y tener al p\u00fablico \u201cenganchado\u201d ser\u00e1s capaz de triunfar en tu promoci\u00f3n de Black Friday.<\/p>\n

Utiliza los SMS como base de tu campa\u00f1a<\/h4>\n

Es el canal que m\u00e1s debes aprovechar en esta promoci\u00f3n.\u00a0 El m\u00f3vil va a ser el gran protagonista del Black Friday, la mayor\u00eda de los usuarios realizar\u00e1n sus compras a trav\u00e9s de \u00e9l, por lo que los SMS van a ser la clave de todo.<\/p>\n

Deber\u00e1s comunicar a trav\u00e9s de los mensajes de texto todo lo relacionado con tus promociones, desde cu\u00e1ndo empieza, hasta el c\u00f3digo de la promoci\u00f3n v\u00e1lido para canjear.<\/p>\n

Para el que prestador de este servicios significa fidelizar con sus clientes y ofrecer una comunicaci\u00f3n mucho m\u00e1s fluida, por lo que te recomendamos utilizar esta t\u00e9cnica pasada esta fecha de promoci\u00f3n.<\/p>\n

Utiliza las redes sociales de tu empresa para potenciar tu producto<\/h4>\n

Es importante que todo lo que vaya pasando en tu empresa quede reflejado en las redes sociales. A trav\u00e9s de ellas debes contar a tus seguidores lo que est\u00e1 pasando en tu web: el cup\u00f3n descuento para ahorrar, la duraci\u00f3n de la campa\u00f1a promocional, productos especiales que vayas a sacar con motivo del Viernes Negro\u2026 Adem\u00e1s, suele ser un buen canal en el que resolver las dudas de los clientes. Es una de las formas de soporte y atenci\u00f3n al cliente que m\u00e1s efectivas.<\/p>\n

Antes de Black Friday pon en marcha el Remarketing<\/h4>\n

Tras la primera estrategia de avisar a trav\u00e9s de redes sociales de todo lo que rodea a estas fechas promocionales, debes plantearte tambi\u00e9n el remarketing para triunfar. Es una buena oportunidad para dar en el clavo y ofrecer ese descuento del Black Friday o del Cyber Monday\u00a0a quien ya ha pasado por tu web y ha estado un rato visualizando uno o varios productos. Hazlo unos d\u00edas antes para que as\u00ed se vaya preparando de que podr\u00e1 comprar ese art\u00edculo que tanto ha visto con un suculento descuento.<\/p>\n

El remarketing tiene unas amplias posibilidades de \u00e9xito, as\u00ed que una de nuestras recomendaciones es que pruebes con \u00e9l.<\/p>\n

Email Marketing es la clave en Black Friday<\/h4>\n

Lo ideal es que usemos todos los canales que podamos para esta campa\u00f1a pues resulta realmente importante y beneficiosa para nosotros. Para la estrategia de mailing crea un calendario e inventa un storytelling para mantener con ganas al lector. Empieza por ejemplo con unas semanas de antelaci\u00f3n y ve poco a poco (sin ser pesado), enviando recordatorios.<\/p>\n

Si lo haces de esta manera te costar\u00e1 mucho menos hacer emails tan comerciales como pueden ser los del Viernes Negro. Y lo mismo pasar\u00e1 para tus clientes, si los haces menos promocionales tender\u00e1n m\u00e1s a abrir estos mensajes en su bandeja de entrada.<\/p>\n

El truco para vender m\u00e1s es la calidad de tu servicio<\/h3>\n

Ya tengas una tienda online o f\u00edsica, es un requisito imprescindible, ofrecer una experiencia satisfactoria en todos los momentos del proceso de compra. Desde que el usuario empieza a buscar informaci\u00f3n hasta el servicio posventa. Cada punto de contacto, en cada momento del ciclo de vida de nuestro cliente, ha de ser satisfactorio<\/p>\n

En el caso de un e-commerce, la distancia puede ser un obst\u00e1culo sencillo de superar, pues mediante el env\u00edo de mensajes de texto en l\u00ednea puedes confirmar la compra, informar del estado del pedido y ofrecer servicio posventa. Todo a trav\u00e9s de un simple sms inmediato y directo. Justo el tipo de comunicaci\u00f3n que los consumidores demandan hoy en d\u00eda.<\/p>\n

En la medida de tus posibilidades utiliza su hist\u00f3rico de compras, historial de navegaci\u00f3n o cualquier tipo de informaci\u00f3n \u00fatil que tengas de \u00e9l para realizar ofertas personalizadas en funci\u00f3n de sus gustos en intereses.<\/p>\n

Est\u00e1 claro que el “Viernes Negro” es el d\u00eda de las promociones. Ofrece un regalo por la compra de otro, promueve la venta cruzada, haciendo una oferta conjunta de productos relacionados, y utiliza el cl\u00e1sico, pero eficaz, cup\u00f3n-descuento.<\/p>\n

Utiliza estas estrategias y impulsa las ventas de tu empresa durante la semana de Black Friday.<\/p>","protected":false},"excerpt":{"rendered":"

El Black friday o\u00a0viernes\u00a0negro tiene su origen en Estados Unidos. Se celebra el primer viernes despu\u00e9s de Acci\u00f3n de Gracias. Su historia comenz\u00f3 en los 60, momento en que el comercio minorista estadounidense quer\u00eda aumentar sus ventas durante las fiestas. Es la mejor oportunidad para incrementar las ventas y es que, tanto el fin de […]<\/p>\n","protected":false},"author":1,"featured_media":4110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1,36],"tags":[89,249,61,283,284],"class_list":["post-4107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-trending","tag-black-friday","tag-ecommerce","tag-marketing","tag-ventas","tag-viernes-negro"],"acf":[],"yoast_head":"\nEstrategias de Marketing en Black Friday - 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