{"id":3743,"date":"2018-07-24T16:45:17","date_gmt":"2018-07-24T16:45:17","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=3743"},"modified":"2018-07-24T16:45:17","modified_gmt":"2018-07-24T16:45:17","slug":"equipo-marketing-digital","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/equipo-marketing-digital\/","title":{"rendered":"Seis personas que debe tener tu equipo de Marketing Digital"},"content":{"rendered":"

Hacer Marketing Digital hoy en d\u00eda implica muchas responsabilidades. Una de las m\u00e1s importantes es mantenerte al d\u00eda con las tendencias, nuevas plataformas y tecnolog\u00edas para hacer visible a una marca.<\/p>\n

Sin embargo, contar con todas las plataformas y tecnolog\u00edas no sirve de nada si no cuentas con un buen equipo humano que te respalde. Aunque muchas agencias comienzan como emprendimientos de equipo m\u00ednimo, es importante no escatimar en personal capacitado que conozca los temas y est\u00e9 dispuesto a aprender contigo en el camino de hacer buen Social Media.<\/p>\n

Para tener una base s\u00f3lida y construir una agencia de Marketing Digital exitosa, hay seis figuras que no pueden faltar. Evidentemente, a medida que tu agencia crezca puedes a\u00f1adir m\u00e1s personal para cubrir las necesidades de tus clientes y crecer dentro del mercado.<\/h4>\n
    \n
  1. Community Manager: esta persona debe encargarse de conocer a fondo la reputaci\u00f3n de la marca en redes sociales, foros y blogs. De igual forma, debe contactar a todos los potenciales clientes y hacerles saber qu\u00e9 diferencia a la marca de las dem\u00e1s.<\/li>\n
  2. Content Manager: debe ser un apasionado por la escritura, tener excelente redacci\u00f3n y ortograf\u00eda y buscar insaciablemente nueva informaci\u00f3n y contenido sobre el tema de la marca. No solo debe redactar posts para el blog, tambi\u00e9n debe tener la capacidad de ponerse en los zapatos del usuario y saber qu\u00e9 informaci\u00f3n necesita. Esta persona debe tener conocimientos sobre posicionamiento SEO de los contenidos. \"Marketing<\/li>\n
  3. Social Media Planner: preferiblemente un experto en marketing y publicidad que defina las estrategias a seguir para posicionar la marca en las plataformas digitales y que llegue a los usuarios y potenciales clientes de manera exitosa. Debe conocer a fondo los objetivos de cada campa\u00f1a y ser un puente de comunicaci\u00f3n efectivo entre el Community Manager, el Content Manager y la marca.<\/li>\n
  4. Analista web: Un apasionado por las estad\u00edsticas y n\u00fameros que lea de manera eficaz las m\u00e9tricas arrojadas por los perfiles en redes sociales y p\u00e1ginas web. Esta persona podr\u00e1 darle al equipo una base estad\u00edstica para poder crear nuevos contenidos y hacer cambios estrat\u00e9gicos.<\/li>\n
  5. Dise\u00f1ador gr\u00e1fico: debe estar al d\u00eda con las tendencias gr\u00e1ficas de Social Media y Marketing Digital. Una persona que conozca a fondo el manual de la marca y que sepa comunicar con im\u00e1genes de alta calidad el mensaje de la misma.<\/li>\n
  6. Programador Web: De acuerdo a los principios de Inbound Marketing<\/a>, los contenidos de blogs y redes sociales deben dirigir a los usuarios a la web para as\u00ed lograr que se conviertan en clientes finales. Este sitio web debe cumplir con ciertas condiciones dependiendo del mercado en el cual se desenvuelve la marca y las solicitudes del cliente. El Web Master o Programador Web se encarga de que el sitio web sea el adecuado, se adapte a varios dispositivos y cumpla con las necesidades de los usuarios.<\/li>\n<\/ol>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Hacer Marketing Digital hoy en d\u00eda implica muchas responsabilidades. Una de las m\u00e1s importantes es mantenerte al d\u00eda con las tendencias, nuevas plataformas y tecnolog\u00edas para hacer visible a una marca. Sin embargo, contar con todas las plataformas y tecnolog\u00edas no sirve de nada si no cuentas con un buen equipo humano que te respalde. […]<\/p>\n","protected":false},"author":1,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[61,223,46],"class_list":["post-3743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-marketing","tag-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"\nSeis personas que debe tener tu equipo de Marketing Digital - JLV ENTERPRISES<\/title>\n<meta name=\"description\" content=\"Para construir una agencia de Marketing Digital exitosa, hay seis figuras que no pueden faltar. 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