{"id":3739,"date":"2018-07-05T21:23:56","date_gmt":"2018-07-05T21:23:56","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=3739"},"modified":"2018-07-05T21:23:56","modified_gmt":"2018-07-05T21:23:56","slug":"microinfluencers","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/microinfluencers\/","title":{"rendered":"Microinfluencers: la clave para llegar al p\u00fablico deseado"},"content":{"rendered":"

Como siempre resaltamos: las redes sociales mueven el mundo actual. Las transacciones, compras, atenci\u00f3n y diversos procesos que definen la experiencia del cliente muchas veces son definidas a trav\u00e9s de perfiles de Facebook, Instagram o Twitter. Entonces, la marca que no est\u00e9 presente en estas plataformas pierde una gran oportunidad de llegar al p\u00fablico deseado.<\/p>\n

El mercado de influencers<\/a> se ha expandido con el paso de los a\u00f1os, mostrando las marcas en manos de grandes figuras de redes sociales: instagrammers, youtubers, twitteros. Todos manejan tarifas de publicidad (a veces bastante altas) e intercambios con la marca para ser voceros de la misma en sus perfiles, que suelen ser grandes bases de cientos de miles de fans.<\/p>\n

Influencers vs. Microinfluencers<\/h4>\n

Ahora, \u00bfqu\u00e9 ocurre con los mercados m\u00e1s espec\u00edficos? Cuando una marca no tan grande o masiva no desea llegar a cientos de miles de personas, sino a un nicho m\u00e1s espec\u00edfico para poder hacerse visible entre seguidores de valor que eventualmente se conviertan en clientes finales.<\/p>\n

\"Microinfluencers<\/p>\n

La respuesta que dieron las plataformas de Social Media son los microinfluencers. Personalidades que se especializan en temas espec\u00edficos. No tienen una base de fans de cientos de miles de personas, muchos tienen menos de 10 mil seguidores, pero con un alto engagement. Esto se traduce en seguidores finales de calidad, realmente interesados en el tema que se toca en los posts, que interact\u00faan y sugieren mejoras para los perfiles.<\/p>\n

Aqu\u00ed es donde las marcas pueden buscar el contacto con nichos espec\u00edficos y ofrecer de manera m\u00e1s puntual sus productos o servicios. Hacer alianzas con microinfluencers que por tarifas m\u00e1s modestas o intercambios sencillos pueden dar gran visibilidad a la marca.<\/p>\n

\u00bfEs un microinfluencer lo que tu marca necesita? Quiz\u00e1s sea momento de evaluarlo.<\/p>","protected":false},"excerpt":{"rendered":"

Como siempre resaltamos: las redes sociales mueven el mundo actual. Las transacciones, compras, atenci\u00f3n y diversos procesos que definen la experiencia del cliente muchas veces son definidas a trav\u00e9s de perfiles de Facebook, Instagram o Twitter. Entonces, la marca que no est\u00e9 presente en estas plataformas pierde una gran oportunidad de llegar al p\u00fablico deseado. […]<\/p>\n","protected":false},"author":1,"featured_media":3741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"\nMicroinfluencers: la clave para llegar al p\u00fablico deseado - JLV ENTERPRISES<\/title>\n<meta name=\"description\" content=\"Los microinfluencers son Personalidades que se especializan en temas espec\u00edficos. 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