{"id":3683,"date":"2018-06-04T15:16:46","date_gmt":"2018-06-04T15:16:46","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=3683"},"modified":"2018-06-04T15:16:46","modified_gmt":"2018-06-04T15:16:46","slug":"importante-inbound-marketing","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/importante-inbound-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante el Inbound Marketing?"},"content":{"rendered":"

Seg\u00fan InboundCycle.com<\/a> \u201cEl inbound marketing es una metodolog\u00eda que combina t\u00e9cnicas de marketing y publicidad no intrusivas con la finalidad de contactar con un usuario al principio de su proceso de compra y acompa\u00f1arle hasta la transacci\u00f3n final.<\/i><\/p>\n

La principal finalidad de esta metodolog\u00eda es contactar con personas que se encuentran en el inicio del proceso de compra de un producto determinado. A partir de aqu\u00ed, se les acompa\u00f1a, mediante el contenido apropiado para cada una de las fases del proceso de compra y su perfil, hasta la transacci\u00f3n final, siempre de forma \u2018amigable\u2019. Y, posteriormente, se les fideliza.\u201d<\/i><\/p>\n

Entonces hay varios factores muy importantes del Inbound Marketing que debemos tomar en cuenta \u00a0a la hora de planificar una estrategia de mercadeo.<\/p>\n

\"Inbound<\/p>\n

Inbound Marketing 101: Buyer\u2019s Persona <\/b><\/h3>\n

Construir la Buyer Persona de tu marca puede ser uno de los procesos m\u00e1s importantes al inicio de tu estrategia. La Buyer Persona es un personaje ficticio que construyes de acuerdo a tu cliente final ideal. Puedes tener varias Buyers Personas, porque evidentemente tu marca no necesariamente tiene solo un tipo de cliente. El proceso puede llegar a ser muy divertido. La idea es darles nombre, cara, rutina diaria y costumbres a ese cliente final. Tener varios nos ayuda mucho en el siguiente paso:<\/p>\n

Buyer\u2019s Journey<\/b><\/h3>\n

Este elemento es sumamente importante en los negocios digitales. Imag\u00ednalo as\u00ed: si tienes una tienda en un centro comercial puedes notar c\u00f3mo se comporta cada cliente al entrar al establecimiento: qu\u00e9 le llama la atenci\u00f3n, a d\u00f3nde se dirige, qu\u00e9 producto lo engancha. Igual es en lo digital: las anal\u00edticas te muestran todo lo que hacen los visitantes de tu negocio digital. Construir entonces el viaje digital que hace tu cliente al entrar a tu sitio es vital para saber en qu\u00e9 p\u00e1ginas colocar ciertos productos: pop-ups, ofertas, e-books gratis, cursos, invitaciones a eventos\u2026<\/p>\n

Entonces, ve\u00e1moslo desde 2 perspectivas: la del comprador y la de tu departamento de Marketing: <\/b><\/p>\n

Antes de decidir si comprar cierto producto, el cliente pasa por 4 etapas: Concienciaci\u00f3n (Awareness), Investigaci\u00f3n (Investigation), Decisi\u00f3n (Decision), Acci\u00f3n (Action) = AIDA por sus siglas en ingl\u00e9s. Es fundamental hacer lo posible porque nuestra marca est\u00e9 presente en cada etapa<\/p>\n

Antes de definir una estrategia para mercadear un producto, el equipo de Inbound Marketing<\/a> debe tomar en cuenta siempre 4 objetivos o etapas: Atraer, Convertir, Educar, Cierre y Fidelizaci\u00f3n. Cada etapa requiere conocimientos y contenidos especiales que satisfagan la necesidad del cliente.<\/p>\n

El Inbound Marketing es un universo gigantesco con much\u00edsimas variantes en donde la captaci\u00f3n de contactos y el acompa\u00f1amiento del clientes son bases importantes para una estrategia exitosa.<\/p>\n

Conocer y aplicar esta modalidad de marketing es importante no s\u00f3lo porque aborda de manera sencilla el inicio de tu estrategia, sino porque te permite conocer con un amplio espectro a tus usuarios finales, as\u00ed como aplicar o cambiar estrategias que no funcionen para tu negocio. Es una modalidad muy \u00fatil para cualquier tipo de emprendimiento o negocio digital, un mapa bastante claro de estrategias \u00fatiles a utilizar en el camino.<\/p>","protected":false},"excerpt":{"rendered":"

Seg\u00fan InboundCycle.com \u201cEl inbound marketing es una metodolog\u00eda que combina t\u00e9cnicas de marketing y publicidad no intrusivas con la finalidad de contactar con un usuario al principio de su proceso de compra y acompa\u00f1arle hasta la transacci\u00f3n final. La principal finalidad de esta metodolog\u00eda es contactar con personas que se encuentran en el inicio del […]<\/p>\n","protected":false},"author":1,"featured_media":3685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[43,61,233,234,46],"class_list":["post-3683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-inbound-marketing","tag-marketing","tag-mercadeo","tag-mercadeo-digital","tag-social-media"],"acf":[],"yoast_head":"\n\u00bfPor qu\u00e9 es importante el Inbound Marketing? 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