{"id":3618,"date":"2018-03-23T07:53:08","date_gmt":"2018-03-23T07:53:08","guid":{"rendered":"http:\/\/jlvbusiness.com\/co\/?p=3618"},"modified":"2018-03-23T07:53:08","modified_gmt":"2018-03-23T07:53:08","slug":"importantes-los-hashtags","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/importantes-los-hashtags\/","title":{"rendered":"Por Qu\u00e9 Son Importantes Los Hashtags"},"content":{"rendered":"

Los #Hashtags o etiquetas, en pocas palabras, son temas o t\u00f3picos en torno a los cuales gira una conversaci\u00f3n en ciertas plataformas.<\/p>\n

La palabra inglesa se compone de dos partes: hash<\/i>, con el significado de almohadilla<\/i> o numeral<\/i><\/a> y tag<\/i>, que significa etiqueta<\/i><\/a>. El uso del s\u00edmbolo de almohadilla<\/a> o numeral como forma de etiquetar la informaci\u00f3n ya exist\u00eda en servicios como los canales IRC<\/a> o Jaiku<\/a>, pero su uso poco ten\u00eda que ver con el que se le da hoy en d\u00eda en servicios como Twitter<\/a>, que es donde el hashtag<\/i> ha tomado la definici\u00f3n y el uso propios que tienen actualmente.<\/p><\/blockquote>\n

\u00bfPor qu\u00e9 es importante usar Hashtags en tus redes sociales<\/a>?<\/h3>\n

Las etiquetas o hashtags te hacen visible para las personas que se interesan por ese t\u00f3pico en particular. En plataformas como Twitter, Instagram, Telegram y Facebook, las etiquetas son muy \u00fatiles, puedes seguirlas y monitorearlas, saber qu\u00e9 posicionamiento tienen en la comunidad y unirte a la conversaci\u00f3n.<\/p>\n

Herramientas para monitorear Hashtags<\/h3>\n

Puedes analizar la popularidad de una etiqueta, sus otros t\u00e9rminos asociados y as\u00ed saber si vale la pena usarla. Existen varias herramientas que pueden ayudarte con esto:<\/p>\n

    \n
  1. Hashtagify: la versi\u00f3n gratuita de esta herramienta es bastante completa: te muestra la popularidad de la etiqueta, as\u00ed como palabras relacionadas y personas influyentes que est\u00e1n utiliz\u00e1ndola.<\/li>\n
  2. RiteTag: ingresa a esta herramienta con tus datos de Twitter y te mostrar\u00e1 c\u00f3mo se comportan las etiquetas que has usado en tus publicaciones. Adem\u00e1s te muestra estad\u00edsticas de los hashtags populares para ese momento con datos como n\u00famero de Tweets, Retweets y posible alcance.<\/li>\n
  3. Hashtags.org: la enciclopedia de las etiquetas. Es el sitio donde podr\u00e1s ver los hashtags m\u00e1s populares del d\u00eda y una gu\u00eda para utilizarlos de la mejor manera.<\/li>\n
  4. Trendsmap:<\/a> un mapa mundi de las etiquetas m\u00e1s populares en cada pa\u00eds. Puede ser muy \u00fatil para llegar a tu p\u00fablico espec\u00edfico.<\/li>\n<\/ol>\n

    \u00bfUso un hashtag popular o me invento uno?<\/h3>\n

    Depende de cual sea tu objetivo con ese producto o campa\u00f1a en particular. Si quieres unirte a una conversaci\u00f3n o tendencia que est\u00e1 siendo muy popular a nivel mundial (Por ejemplo: noticias de \u00faltimo minuto, nuevos discos, pel\u00edculas o conciertos), lo recomendable es usar la etiqueta popular para ganar visibilidad entre la comunidad. Ahora, si est\u00e1s planificando una nueva campa\u00f1a, un nuevo producto o evento, puedes idearte una nueva etiqueta y usarla en todas tus publicaciones para poder monitorearlas de manera f\u00e1cil y \u00fanica. Cuida que la etiqueta no sea muy larga ni muy complicada. Recuerda que no puede tener caracteres especiales.<\/p>","protected":false},"excerpt":{"rendered":"

    Los #Hashtags o etiquetas, en pocas palabras, son temas o t\u00f3picos en torno a los cuales gira una conversaci\u00f3n en ciertas plataformas. La palabra inglesa se compone de dos partes: hash, con el significado de almohadilla o numeral y tag, que significa etiqueta. El uso del s\u00edmbolo de almohadilla o numeral como forma de etiquetar […]<\/p>\n","protected":false},"author":1,"featured_media":3630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[213,65,202,136,46],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-etiquetas","tag-hashtags","tag-internet","tag-redes-sociales","tag-social-media"],"acf":[],"yoast_head":"\nPor Qu\u00e9 Son Importantes Los Hashtags - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/importantes-los-hashtags\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por Qu\u00e9 Son Importantes Los Hashtags - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Los #Hashtags o etiquetas, en pocas palabras, son temas o t\u00f3picos en torno a los cuales gira una conversaci\u00f3n en ciertas plataformas. 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