{"id":3503,"date":"2016-12-08T15:13:14","date_gmt":"2016-12-08T15:13:14","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3503"},"modified":"2016-12-08T15:13:14","modified_gmt":"2016-12-08T15:13:14","slug":"5-tips-convertir-trafico-clientes","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/5-tips-convertir-trafico-clientes\/","title":{"rendered":"5 tips para convertir tu tr\u00e1fico en clientes"},"content":{"rendered":"

Ocurre con frecuencia que a pesar de tener un sitio web atractivo, actualizado, que pensamos optimizado para los usuarios, <\/span>las personas ingresan, navegan\u2026 \u00a1pero no compran!<\/b> Es decir, el tr\u00e1fico no se convierte en clientes, en otras palabras, no hay un buen factor de conversi\u00f3n.<\/span><\/p>\n

Es por ello que vale la pena <\/span>revisar qu\u00e9 podemos mejorar<\/b> para que la gran mayor\u00eda de las visitas a nuestro sitio web nos realicen una compra.<\/span><\/p>\n

    \n
  1. Optimiza tus llamados a la acci\u00f3n<\/b>: \u00bfEst\u00e1s usando voz activa o pasiva? Trata siempre que los textos inviten a la acci\u00f3n de forma activa, como por ejemplo: \u201cReg\u00edstrate ya\u201d; \u201cReserva ahora\u201d.<\/span><\/li>\n
  2. Haz varios landing pages con el fin de probar cu\u00e1les funcionan mejor<\/b>: Coloca diferentes elementos de conversi\u00f3n, colores, elementos, para saber cu\u00e1l convierte mejor las visitas y trabajar en ella para optimizarla. Si te apoyas con c\u00f3digos de seguimiento, como los de Google Analytics, por ejemplo, tendr\u00e1s una visi\u00f3n m\u00e1s objetiva de lo que est\u00e1 ocurriendo.<\/span><\/li>\n
  3. Haz formularios con pocos campos<\/b>: Cada vez que solicites informaci\u00f3n para un registro coloca la menor cantidad de campos posibles, es decir, s\u00f3lo lo justo y necesario. A las personas no les gusta pasar mucho tiempo rellenando su informaci\u00f3n personal.<\/span><\/li>\n
  4. Ap\u00f3yate con testimoniales<\/b>: Pideles a clientes pasados que escriban un corto testimonial (algo de una frase) sobre su experiencia con el producto o servicio, y si puedes coloca una foto de ellos. Est\u00e1 demostrado que los testimoniales ayudan a reducir la sensaci\u00f3n de riesgo de futuros compradores, as\u00ed como dan muestra social.<\/span><\/li>\n
  5. Demuestra credibilidad<\/b>: Coloca en tu sitio web los certificados que posea tu marca, por ejemplo el de la Better Business Bureau (BBB) o Verisign (seguridad web). Asimismo, si las personas pueden hacer pagos en l\u00ednea con Master Card o Visa, usa sus logos para as\u00ed demostrar seriedad.<\/span><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Ocurre con frecuencia que a pesar de tener un sitio web atractivo, actualizado, que pensamos optimizado para los usuarios, las personas ingresan, navegan\u2026 \u00a1pero no compran! Es decir, el tr\u00e1fico no se convierte en clientes, en otras palabras, no hay un buen factor de conversi\u00f3n. Es por ello que vale la pena revisar qu\u00e9 podemos […]<\/p>\n","protected":false},"author":1,"featured_media":3504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"\n5 tips para convertir tu tr\u00e1fico en clientes - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/5-tips-convertir-trafico-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips para convertir tu tr\u00e1fico en clientes - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Ocurre con frecuencia que a pesar de tener un sitio web atractivo, actualizado, que pensamos optimizado para los usuarios, las personas ingresan, navegan\u2026 \u00a1pero no compran! 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