{"id":3264,"date":"2016-11-18T09:27:39","date_gmt":"2016-11-18T14:27:39","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3264"},"modified":"2016-11-18T09:27:39","modified_gmt":"2016-11-18T14:27:39","slug":"elementos-importantes-en-un-landing-page","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/elementos-importantes-en-un-landing-page\/","title":{"rendered":"Elementos importantes en un landing page"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si est\u00e1s involucrado\/a en el mundo del mercadeo digital sabr\u00e1s que <\/span><b>un buen landing page puede suponer la diferencia entre un sonado \u00e9xito y un rotundo fracaso<\/b><span style=\"font-weight: 400;\">. Es por ello que lo ideal es que la misma incluya ciertos elementos que no pueden faltar jam\u00e1s. \u00bfSabes cu\u00e1les son?<\/span><\/p>\n<p><b>Un landing page es una p\u00e1gina web en la que \u201caterriza\u201d un usuario<\/b><span style=\"font-weight: 400;\"> tras haber hecho clic en un enlace, banner, aviso publicitario. El objetivo principal de la misma es convertir a esa visita en un cliente. Es por ello que es sumamente importante optimizar todos los elementos que componen un landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/jlvbusiness.com\/wp-content\/uploads\/2016\/11\/lp-1-1-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3265\" src=\"http:\/\/jlvbusiness.com\/wp-content\/uploads\/2016\/11\/lp-1-1-255x300.png\" alt=\"lp\" width=\"255\" height=\"300\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En primer lugar, el titular: debe ser atractivo e <\/span><b>invitar a la persona a que siga leyendo<\/b><span style=\"font-weight: 400;\">, llene un formulario o haga una llamada, depende del llamado a la acci\u00f3n que requieras. Luego, ten en consideraci\u00f3n <\/span><b>la imagen del producto o servicio que debe resaltar lo m\u00e1s posible<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>El llamado a la acci\u00f3n es sumamente importante porque es lo que convertir\u00e1 a la visita en una venta<\/b><span style=\"font-weight: 400;\">. Te recomendamos leer m\u00e1s sobre <\/span><a href=\"http:\/\/jlvbusiness.com\/como-crear-llamados-la-accion-efectivos\/\"><span style=\"font-weight: 400;\">llamados a la acci\u00f3n efectivos<\/span><\/a><span style=\"font-weight: 400;\"> para que los tuyos as\u00ed lo sean. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunos expertos tambi\u00e9n recomiendan <\/span><b>colocar una lista de beneficios<\/b><span style=\"font-weight: 400;\"> que se tendr\u00e1n tras suscribirse, registrarse, o sea cual sea la acci\u00f3n que se estaba buscando. Los testimonios tambi\u00e9n son un buen elemento de enganche y venta que puedes usar en tus landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Final, en el footer de la p\u00e1gina, se puede hacer un \u00faltimo intento de enganche del usuario para no dar su visita como perdida. <\/span><b>Puedes invitarlo a compartir<\/b><span style=\"font-weight: 400;\"> la informaci\u00f3n en redes sociales, hacer una prueba gratis, dejar sus datos, llamar a un n\u00famero, entre otros.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s involucrado\/a en el mundo del mercadeo digital sabr\u00e1s que un buen landing page puede suponer la diferencia entre un sonado \u00e9xito y un rotundo fracaso. Es por ello que lo ideal es que la misma incluya ciertos elementos que no pueden faltar jam\u00e1s. \u00bfSabes cu\u00e1les son? Un landing page es una p\u00e1gina web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elementos importantes en un landing page - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/elementos-importantes-en-un-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elementos importantes en un landing page - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Si est\u00e1s involucrado\/a en el mundo del mercadeo digital sabr\u00e1s que un buen landing page puede suponer la diferencia entre un sonado \u00e9xito y un rotundo fracaso. 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