{"id":3257,"date":"2016-11-16T09:01:31","date_gmt":"2016-11-16T14:01:31","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3257"},"modified":"2016-11-16T09:01:31","modified_gmt":"2016-11-16T14:01:31","slug":"como-crear-llamados-la-accion-efectivos","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/como-crear-llamados-la-accion-efectivos\/","title":{"rendered":"C\u00f3mo crear llamados a la acci\u00f3n efectivos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Una de las razones por las que tu landing page o sitio web no est\u00e1 convirtiendo leads en clientes al paso que desear\u00edas puede estar relacionada con los llamados a la acci\u00f3n o call to action. <\/span><b>Con el paso del tiempo, los usuarios se tornan cada vez m\u00e1s inteligentes y no van a hacer clic en un enlace o bot\u00f3n a cambio de nada<\/b><span style=\"font-weight: 400;\">. Entonces, \u00bfc\u00f3mo se puede mejorar el factor de conversi\u00f3n?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de las cosas que puedes ofrecer es una <\/span><b>prueba gratuita de tu producto o servicio, a cambio que te suscribas<\/b><span style=\"font-weight: 400;\">. El bot\u00f3n pudiera leer \u201cPrueba gratis\u201d y, una vez finalizado dicho per\u00edodo, la persona se ver\u00e1 m\u00e1s tentada, sin tanta presi\u00f3n, a comprar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tu llamado a la acci\u00f3n, adem\u00e1s, no ofrece un beneficio aparente de lo que las personas van a obtener si hacen clic en \u00e9l, nadie lo har\u00e1. Redacta un texto breve, o <\/span><b>piensa bien cu\u00e1l ser\u00eda la mejor palabra para insertar en el call to action<\/b><span style=\"font-weight: 400;\"> y que le explique al usuario qu\u00e9 es lo que obtendr\u00e1 al cliquear y por qu\u00e9 le conviene hacerlo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una t\u00e1ctica que sugiere el sitio web Neilpatel.com es \u201c<\/span><b>agravar el problema y luego ofrecer la soluci\u00f3n<\/b><span style=\"font-weight: 400;\">\u201d. En \u00e9l se sugiere usar la siguiente f\u00f3rmula de copywriting para lograr este efecto: identificar un problema; agitar el problema; ofrecer una soluci\u00f3n. De esta manera un llamado a la acci\u00f3n podr\u00eda ser: \u201c\u00bfC\u00f3mo voy a generar tr\u00e1fico hacia mi sitio web con un presupuesto de $0?\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y <\/span><b>algo m\u00e1s que puedes hacer es ofrecer un bono tras la acci\u00f3n<\/b><span style=\"font-weight: 400;\">. \u00bfA qui\u00e9n no le gusta recibir algo gratis? Coloca un mensaje que explique qu\u00e9 es lo que la persona est\u00e1 ahorrando o qu\u00e9 es lo que recibir\u00e1 sin pago tras hacer lo que queremos que haga.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las razones por las que tu landing page o sitio web no est\u00e1 convirtiendo leads en clientes al paso que desear\u00edas puede estar relacionada con los llamados a la acci\u00f3n o call to action. Con el paso del tiempo, los usuarios se tornan cada vez m\u00e1s inteligentes y no van a hacer clic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear llamados a la acci\u00f3n efectivos - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/como-crear-llamados-la-accion-efectivos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear llamados a la acci\u00f3n efectivos - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Una de las razones por las que tu landing page o sitio web no est\u00e1 convirtiendo leads en clientes al paso que desear\u00edas puede estar relacionada con los llamados a la acci\u00f3n o call to action. 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