{"id":3250,"date":"2016-11-14T09:41:25","date_gmt":"2016-11-14T14:41:25","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3250"},"modified":"2016-11-14T09:41:25","modified_gmt":"2016-11-14T14:41:25","slug":"5-tendencias-de-social-marketing-para-2017","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/5-tendencias-de-social-marketing-para-2017\/","title":{"rendered":"5 tendencias de social marketing para 2017"},"content":{"rendered":"

A mes y medio para que finalice el a\u00f1o ya hay algunas tendencias en social marketing que pueden esperar verse en el 2017. De acuerdo con Simply Measured, cinco de ellas ser\u00e1n:<\/span><\/p>\n

    \n
  1. Apps de mensajer\u00eda<\/b>: Cada vez m\u00e1s los usuarios prefieren las aplicaciones para el env\u00edo de mensajes que las redes sociales como Facebook, Twitter o Instagram. Se podr\u00e1 ver un ascenso en herramientas como Facebook Messenger, Slack, WhatsApp y Snapchat.<\/span><\/li>\n
  2. Facebook Live incrementar\u00e1<\/b>: El video en vivo se est\u00e1 convirtiendo en algo cada vez m\u00e1s importante en las redes sociales. Simply Measured opina que el caso de Facebook Live, a diferencia de otros servicios similares como Periscope y Blabs, pasar\u00e1 a ser <\/span>mainstream<\/span><\/i>.<\/span><\/li>\n
  3. Desaf\u00edo publicitario en Instagram<\/b>: Ya que Instagram ahora prioriza el contenido basado en su relevancia, dejando el conocido orden cronol\u00f3gico atr\u00e1s, las marcas tendr\u00e1n un desaf\u00edo mayor para dar a conocerse con este nuevo algoritmo.<\/span><\/li>\n
  4. M\u00e9tricas para el ROI<\/b>: Seg\u00fan Simply Measured, una encuesta de CMO Survey, s\u00f3lo 15% de los marketeros dice que puede probar cuantitativamente cu\u00e1l es el impacto que tienen en sus finanzas las redes sociales. En ese sentido, habr\u00e1 que buscar otras m\u00e9tricas para poder medir el retorno de la inversi\u00f3n real.<\/span><\/li>\n
  5. Instagram Ads alcanza a Facebook y Twitter<\/b>: De acuerdo con eMarketer, se espera que en el a\u00f1o entrante el porcentaje de inversi\u00f3n en Instagram Ads suba de 32% a 48%, lo que lo har\u00eda sobrepasar a Twitter y acercarse a Facebook.<\/span><\/li>\n<\/ol>\n

    \u00bfListo para un 2017 de social media? \u00bfC\u00f3mo te preparas para competir en estas plataformas?<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    A mes y medio para que finalice el a\u00f1o ya hay algunas tendencias en social marketing que pueden esperar verse en el 2017. De acuerdo con Simply Measured, cinco de ellas ser\u00e1n: Apps de mensajer\u00eda: Cada vez m\u00e1s los usuarios prefieren las aplicaciones para el env\u00edo de mensajes que las redes sociales como Facebook, Twitter […]<\/p>\n","protected":false},"author":1,"featured_media":3251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"\n5 tendencias de social marketing para 2017 - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/5-tendencias-de-social-marketing-para-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tendencias de social marketing para 2017 - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"A mes y medio para que finalice el a\u00f1o ya hay algunas tendencias en social marketing que pueden esperar verse en el 2017. 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