{"id":3244,"date":"2016-11-10T12:20:31","date_gmt":"2016-11-10T17:20:31","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3244"},"modified":"2016-11-10T12:20:31","modified_gmt":"2016-11-10T17:20:31","slug":"que-es-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/que-es-el-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el inbound marketing?"},"content":{"rendered":"

Se trata de una <\/span>metodolog\u00eda de mercadeo que combina t\u00e9cnicas de esta \u00e1rea con la publicidad<\/b>, enfocadas en un acercamiento no intrusivo hacia el potencial cliente. La idea es contactar al <\/span>lead<\/span><\/i> desde el inicio de su proceso de compra, provey\u00e9ndole de contenido de inter\u00e9s y a trav\u00e9s de cada una de las etapas que llevan a la transacci\u00f3n final.<\/span><\/p>\n

El inbound marketing busca incrementar el n\u00famero de leads para un sitio web. Luego, cada uno recibir\u00e1 informaci\u00f3n sobre la empresa para que se convierta en un cliente. <\/span>A diferencia del outbound marketing – que interrumpe al usuario constantemente y sin su consentimiento – esta metodolog\u00eda es mejor recibida por las personas por ser no intrusiva<\/b>.<\/span><\/p>\n

El objetivo principal del inbound marketing es que el cliente se sienta atra\u00eddo por la empresa de forma natural<\/b>. Se organiza en cinco pilares:<\/span><\/p>\n

    \n
  1. Atraer tr\u00e1fico a la web<\/b>: mediante la creaci\u00f3n de contenidos, redes sociales y SEO.<\/span><\/li>\n
  2. Conversi\u00f3n<\/b>: ocurre cuando la persona ve algo de inter\u00e9s y deja sus datos personales para la alimentaci\u00f3n de una base de datos.<\/span><\/li>\n
  3. Automatizaci\u00f3n del marketing<\/b>: permite entregar constantemente informaci\u00f3n relevante al usuario, tal como ofertas, entre otros.<\/span><\/li>\n
  4. Fidelizaci\u00f3n<\/b>: consiste en la parte post venta que atraer\u00e1 nuevos clientes y crear\u00e1 embajadores de la marca.<\/span><\/li>\n
  5. An\u00e1lisis<\/b>: permite medir los resultados con la finalidad de ajustar la estrategia si es necesario.<\/span><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Se trata de una metodolog\u00eda de mercadeo que combina t\u00e9cnicas de esta \u00e1rea con la publicidad, enfocadas en un acercamiento no intrusivo hacia el potencial cliente. La idea es contactar al lead desde el inicio de su proceso de compra, provey\u00e9ndole de contenido de inter\u00e9s y a trav\u00e9s de cada una de las etapas que […]<\/p>\n","protected":false},"author":1,"featured_media":3245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es el inbound marketing? - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/que-es-el-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el inbound marketing? - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Se trata de una metodolog\u00eda de mercadeo que combina t\u00e9cnicas de esta \u00e1rea con la publicidad, enfocadas en un acercamiento no intrusivo hacia el potencial cliente. 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