{"id":3196,"date":"2016-11-07T11:00:34","date_gmt":"2016-11-07T16:00:34","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3196"},"modified":"2016-11-07T11:00:34","modified_gmt":"2016-11-07T16:00:34","slug":"5-claves-para-una-estrategia-de-contenidos-efectiva","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/5-claves-para-una-estrategia-de-contenidos-efectiva\/","title":{"rendered":"5 claves para una estrategia de contenidos efectiva"},"content":{"rendered":"

El mercadeo de contenidos c<\/span>onsiste en una serie de estrategias para crear contenido de valor con el fin de atraer usuarios a nuestro sitio web o redes sociales<\/b>. La idea es crear fidelidad, presencia de marca, y por supuesto un incremento en las ventas de los productos o servicios.<\/span><\/p>\n

Asimismo, una estrategia de contenidos busca que las personas se identifiquen con la marca de forma natural, u org\u00e1nica como tambi\u00e9n se le llama. <\/span>La creaci\u00f3n constante de publicaciones interesantes ayuda a la creaci\u00f3n de un potente canal de comunicaci\u00f3n<\/b> que sirve tambi\u00e9n para resolver dudas y responder preguntas.<\/span><\/p>\n

A continuaci\u00f3n te dejamos cinco claves para hacer una estrategia de contenidos efectiva:<\/span><\/p>\n

    \n
  1. Crea contenido natural<\/b>: Es decir, que no se vea directamente publicitario sino m\u00e1s casual. Se ha demostrado que la publicidad, s\u00ed puede ser efectiva, pero a veces es considerada invasiva en las redes sociales.<\/span><\/li>\n
  2. Difer\u00e9nciate de la competencia<\/b>: Busca que tus contenidos tengan un toque personal y no te copies de la competencia, \u00a1difer\u00e9nciate de ella!<\/span><\/li>\n
  3. Segmenta seg\u00fan tu target<\/b>: Si determinas cu\u00e1l es el p\u00fablico que va a consumir tus mensajes entonces podr\u00e1s acertar m\u00e1s con el contenido que ir\u00e1s creando. Esto aplica tambi\u00e9n para la secci\u00f3n de palabras clave y etiquetas.<\/span><\/li>\n
  4. Fideliza y busca enganche<\/b>: Los contenidos ayudan a crear v\u00ednculos entre la marca y los usuarios y mientras m\u00e1s rica sea la conversaci\u00f3n que se genera, mayor ser\u00e1 el enganche (tambi\u00e9n conocido como <\/span>engagement<\/span><\/i> en ingl\u00e9s).<\/span><\/li>\n
  5. Piensa tambi\u00e9n en el posicionamiento de contenidos<\/b>: A trav\u00e9s de una estrategia de este tipo puedes mejorar el posicionamiento en buscadores (SEO) ya que los textos de calidad son apreciados por estas herramientas, como Google, por ejemplo. Esto adem\u00e1s ayudar\u00e1 a atraer una mayor cantidad de visitas a tu sitio web, lo que se espera se convierta en ventas efectivas.<\/span><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    El mercadeo de contenidos consiste en una serie de estrategias para crear contenido de valor con el fin de atraer usuarios a nuestro sitio web o redes sociales. La idea es crear fidelidad, presencia de marca, y por supuesto un incremento en las ventas de los productos o servicios. Asimismo, una estrategia de contenidos busca […]<\/p>\n","protected":false},"author":1,"featured_media":3199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"\n5 claves para una estrategia de contenidos efectiva - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/5-claves-para-una-estrategia-de-contenidos-efectiva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 claves para una estrategia de contenidos efectiva - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"El mercadeo de contenidos consiste en una serie de estrategias para crear contenido de valor con el fin de atraer usuarios a nuestro sitio web o redes sociales. 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