{"id":3109,"date":"2016-10-18T16:38:25","date_gmt":"2016-10-18T16:38:25","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3109"},"modified":"2016-10-18T16:38:25","modified_gmt":"2016-10-18T16:38:25","slug":"tips-para-un-landing-page-optimizado","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/tips-para-un-landing-page-optimizado\/","title":{"rendered":"Tips para un landing page optimizado"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Los landing pages son una excelente herramienta para incrementar las ventas a trav\u00e9s de una campa\u00f1a de mercadeo digital. Sin embargo, <\/span><b>para que esta estrategia sea realmente efectiva hacen falta tomar en cuenta algunos detalles <\/b><span style=\"font-weight: 400;\">que har\u00e1n que el <\/span><i><span style=\"font-weight: 400;\">landing page<\/span><\/i><span style=\"font-weight: 400;\"> sea \u00f3ptimo para lograr nuestros objetivos deseados.<\/span><\/p>\n<p><b>Una de las primeras cosas que ven las personas al ingresar a un <\/b><b><i>landing page<\/i><\/b><b> es el t\u00edtulo <\/b><span style=\"font-weight: 400;\">de la misma, el cual generalmente es sobre una oferta o una invitaci\u00f3n. Por lo tanto, \u00e9ste debe ser lo m\u00e1s claro posible e indicar cu\u00e1l es el beneficio que obtendr\u00e1 la persona si sigue leyendo la informaci\u00f3n.<\/span><\/p>\n<p><b>No se puede dejar de lado la inclusi\u00f3n de un llamado a la acci\u00f3n<\/b><span style=\"font-weight: 400;\">. Puede ser marcar un n\u00famero de tel\u00e9fono, llenar un formulario, ver un video o descargar un archivo. Sea lo que sea es lo que nos permitir\u00e1 medir la conversi\u00f3n. En el caso de los formularios, mientras m\u00e1s sencillo, mejor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otro truco para optimizar tu <\/span><i><span style=\"font-weight: 400;\">landing page<\/span><\/i><span style=\"font-weight: 400;\"> es <\/span><b>minimizar los puntos de fuga<\/b><span style=\"font-weight: 400;\">, como por ejemplo: men\u00faes de navegaci\u00f3n o enlaces a contenidos relacionados. La inclusi\u00f3n de contenido personalizado, as\u00ed como testimonios y premios incrementa tambi\u00e9n el resultado de este tipo de p\u00e1gina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ten en cuenta siempre que el usuario final es lo m\u00e1s importante para el desarrollo de una estrategia de mercadeo digital, y por supuesto de el o los <\/span><i><span style=\"font-weight: 400;\">landing pages<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><b>Col\u00f3cate en los zapatos de tu p\u00fablico objetivo que de seguro as\u00ed obtendr\u00e1s los mejores resultados posibles<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Los landing pages son una excelente herramienta para incrementar las ventas a trav\u00e9s de una campa\u00f1a de mercadeo digital. Sin embargo, para que esta estrategia sea realmente efectiva hacen falta tomar en cuenta algunos detalles que har\u00e1n que el landing page sea \u00f3ptimo para lograr nuestros objetivos deseados. Una de las primeras cosas que ven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips para un landing page optimizado - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/tips-para-un-landing-page-optimizado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips para un landing page optimizado - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Los landing pages son una excelente herramienta para incrementar las ventas a trav\u00e9s de una campa\u00f1a de mercadeo digital. 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