{"id":3103,"date":"2016-10-14T14:14:15","date_gmt":"2016-10-14T14:14:15","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3103"},"modified":"2016-10-14T14:14:15","modified_gmt":"2016-10-14T14:14:15","slug":"5-tips-para-optimizar-tu-campana-de-adwords","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/5-tips-para-optimizar-tu-campana-de-adwords\/","title":{"rendered":"5 tips para optimizar tu campa\u00f1a de Adwords"},"content":{"rendered":"

\u00bfTienes una o varias campa\u00f1as activas en Adwords?<\/b> Siempre es bueno buscar optimizarla lo m\u00e1s posible a pesar de que ya le hayas dedicado un tiempo considerable a ello. Adem\u00e1s, podr\u00e1s verificar la eficacia de las acciones que has estado realizando.<\/span><\/p>\n

Es por ello que <\/span>hoy te traemos cinco tips que de seguro te ser\u00e1n de gran utilidad<\/b>:<\/span><\/p>\n

    \n
  1. Haz b\u00fasquedas de t\u00e9rminos con frecuencia<\/b>: A trav\u00e9s de la opci\u00f3n \u201cT\u00e9rminos de b\u00fasqueda\u201d puedes monitorear lo que los usuarios est\u00e1n buscando y c\u00f3mo.<\/span><\/li>\n
  2. Revisa los <\/b>landing pages<\/i><\/b> a los que llevan tus anuncios de Adwords ya que aumentar\u00e1 la conversi\u00f3n de <\/span>leads<\/span><\/i>. Puedes investigar c\u00f3mo hacer que estas p\u00e1ginas sean lo m\u00e1s efectivas posibles.<\/span><\/li>\n
  3. Otro punto que <\/span>debes monitorear constantemente es el CPC<\/b> (Costo por clic) y modificarlo seg\u00fan la posici\u00f3n media en la que est\u00e9s con tus anuncios actuales. Deber\u00e1s subirlo si es necesario, o bajarlo. Los expertos dicen, de hecho, que si el anuncio es bueno, no necesitar\u00e1s pujar tanto por \u00e9l.<\/span><\/li>\n
  4. No necesariamente mientras m\u00e1s est\u00e9n visibles los anuncios, ser\u00e1 mejor<\/b>. Lo ideal es programar la campa\u00f1a de modo tal que se muestre en el momento en que los usuarios m\u00e1s hacen las b\u00fasquedas. Para conocer esta informaci\u00f3n hay que probar por un tiempo (dependiendo de la situaci\u00f3n pudiera ser una semana, un mes o incluso m\u00e1s).<\/span><\/li>\n
  5. No subestimes la pesta\u00f1a de \u201cIdeas para grupos de anuncios\u201d<\/b> ya que puede darte buenas opciones a utilizar en tu campa\u00f1a o servir como parte del an\u00e1lisis e investigaci\u00f3n.<\/span><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    \u00bfTienes una o varias campa\u00f1as activas en Adwords? Siempre es bueno buscar optimizarla lo m\u00e1s posible a pesar de que ya le hayas dedicado un tiempo considerable a ello. Adem\u00e1s, podr\u00e1s verificar la eficacia de las acciones que has estado realizando. Es por ello que hoy te traemos cinco tips que de seguro te ser\u00e1n […]<\/p>\n","protected":false},"author":1,"featured_media":3104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"\n5 tips para optimizar tu campa\u00f1a de Adwords - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/5-tips-para-optimizar-tu-campana-de-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips para optimizar tu campa\u00f1a de Adwords - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"\u00bfTienes una o varias campa\u00f1as activas en Adwords? 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