{"id":3056,"date":"2016-09-28T15:38:45","date_gmt":"2016-09-28T15:38:45","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3056"},"modified":"2016-09-28T15:38:45","modified_gmt":"2016-09-28T15:38:45","slug":"5-tips-para-mejorar-el-desempeno-de-tu-campana-de-emails","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/5-tips-para-mejorar-el-desempeno-de-tu-campana-de-emails\/","title":{"rendered":"5 tips para mejorar el desempe\u00f1o de tu campa\u00f1a de emails"},"content":{"rendered":"

Las campa\u00f1as de correo electr\u00f3nico son parte desde hace un tiempo de una estrategia de mercadeo digital muy popular en uso. Se utiliza para<\/span> captar clientes, informar sobre productos y servicios y llevar tr\u00e1fico a un sitio web<\/b>.<\/span><\/p>\n

Sin embargo, hay veces en que la estrategia no funciona. Por supuesto que las razones de ello pueden ser diversas, pero si se hace el mayor esfuerzo posible en pulir cada correo que se produce, antes de enviarlo, los resultados de seguro que van a mejorar.<\/p>\n

A continuaci\u00f3n cinco tips para que tus emails mejoren inmediatamente<\/b>:<\/span><\/p>\n

    \n
  1. Comunicaci\u00f3n personal<\/b>: Seg\u00fan el software de gesti\u00f3n Salesforce, aproximadamente 35% de los emails que recibe una persona se abren dependiendo del asunto que llevan. Y si adem\u00e1s, est\u00e1 personalizado con el nombre o apellido del recipiente, tienen 22% m\u00e1s probabilidad de que sean le\u00eddos.<\/span><\/li>\n
  2. S\u00e9 claro y conciso<\/b>: Las personas est\u00e1n cada vez m\u00e1s ocupadas y no tienen tiempo de leer correos que no sean relevantes para su d\u00eda a d\u00eda. Por esta raz\u00f3n, no vale la pena enviar un testimonio largu\u00edsimo, sino ser lo m\u00e1s preciso y conciso posible: llega r\u00e1pidamente al punto de lo que quieres transmitir.<\/span><\/li>\n
  3. Incluye llamados a la acci\u00f3n<\/b>: No pueden faltar nunca en un correo ya que es lo que nos permitir\u00e1 que la persona que lo lea haga una determinada acci\u00f3n. Esta puede variar seg\u00fan el objetivo del email: realizar una compra; llenar un formulario; visitar una p\u00e1gina web; etc.<\/span><\/li>\n
  4. Crea ofertas llamativas<\/b>: Algo que llame la atenci\u00f3n a la persona que lea el correo es de suma importancia incluirlo. La clave est\u00e1 en ser persuasivo.<\/span><\/li>\n<\/ol>\n

    No hagas env\u00edos sin revisiones previas<\/b>: Los mejores correos de ventas generalmente no se logran en la primera sentada sino que requieren de varias revisiones, ediciones y lecturas.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Las campa\u00f1as de correo electr\u00f3nico son parte desde hace un tiempo de una estrategia de mercadeo digital muy popular en uso. Se utiliza para captar clientes, informar sobre productos y servicios y llevar tr\u00e1fico a un sitio web. Sin embargo, hay veces en que la estrategia no funciona. Por supuesto que las razones de ello […]<\/p>\n","protected":false},"author":1,"featured_media":3057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"\n5 tips para mejorar el desempe\u00f1o de tu campa\u00f1a de emails - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/5-tips-para-mejorar-el-desempeno-de-tu-campana-de-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips para mejorar el desempe\u00f1o de tu campa\u00f1a de emails - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Las campa\u00f1as de correo electr\u00f3nico son parte desde hace un tiempo de una estrategia de mercadeo digital muy popular en uso. 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