{"id":3037,"date":"2016-09-20T14:13:20","date_gmt":"2016-09-20T14:13:20","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3037"},"modified":"2016-09-20T14:13:20","modified_gmt":"2016-09-20T14:13:20","slug":"para-que-sirve-un-brief-publicitario","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/para-que-sirve-un-brief-publicitario\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve un brief publicitario?"},"content":{"rendered":"<p>En el mundo de la publicidad el brief es un documento que abarca tanto la informaci\u00f3n del cliente como la del proyecto en el cual se est\u00e1 participando. El objetivo es poder realizar el trabajo de la forma m\u00e1s acertada posible y de esta manera desarrollar una campa\u00f1a publicitaria exitosa. <\/p>\n<p>Todo brief deber\u00eda incluir una secci\u00f3n que describa el proyecto a realizar. Luego, conviene definir el objetivo que se desea alcanzar mediante la implementaci\u00f3n de este desarrollo: incrementar las ventas; mejorar la imagen; etc.<\/p>\n<p>Una vez determinado lo anterior, es conveniente indicar el p\u00fablico objetivo (target) al cual se le quiere llegar, as\u00ed como los mensajes clave que formar\u00e1n parte de la estrategia que se implementar\u00e1. Todo brief deber\u00eda incluir el estado actual de la marca, no s\u00f3lo a modo investigativo, sino como referencia para evaluar los logros obtenidos tras la realizaci\u00f3n de las actividades que se est\u00e1n discutiendo.<\/p>\n<p>Define el estilo y tono que se utilizar\u00e1 en el proyecto que se est\u00e1 planificando. No olvides tampoco los KPI (indicadores de \u00e9xito) que nos dir\u00e1n c\u00f3mo saber si estamos teniendo \u00e9xito en lo que se hace o no. Finalmente, incluye el presupuesto, tiempos de realizaci\u00f3n y qu\u00e9 se entregar\u00e1.<\/p>\n<p>Es recomendable la utilizaci\u00f3n siempre de un brief ante todo proyecto que est\u00e9s comenzando a realizar. De esta manera, el cliente siempre estar\u00e1 al tanto de fechas de entregas, pagos y qu\u00e9 es lo que la empresa realizando en detalle. Recuerda que mientras todo est\u00e9 claro y definido por escrito las cosas siempre fluyen mejor.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el mundo de la publicidad el brief es un documento que abarca tanto la informaci\u00f3n del cliente como la del proyecto en el cual se est\u00e1 participando. El objetivo es poder realizar el trabajo de la forma m\u00e1s acertada posible y de esta manera desarrollar una campa\u00f1a publicitaria exitosa. Todo brief deber\u00eda incluir una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPara qu\u00e9 sirve un brief publicitario? - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/para-que-sirve-un-brief-publicitario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirve un brief publicitario? - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"En el mundo de la publicidad el brief es un documento que abarca tanto la informaci\u00f3n del cliente como la del proyecto en el cual se est\u00e1 participando. 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