{"id":3003,"date":"2016-09-13T14:46:00","date_gmt":"2016-09-13T14:46:00","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=3003"},"modified":"2016-09-13T14:46:00","modified_gmt":"2016-09-13T14:46:00","slug":"que-es-el-web-scraping","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/que-es-el-web-scraping\/","title":{"rendered":"\u00bfQu\u00e9 es el web scraping?"},"content":{"rendered":"<p>El web scraping consiste en simular la navegaci\u00f3n de un ser humano en Internet, a trav\u00e9s de un software, con el fin de obtener informaci\u00f3n de diversos sitios web. Suele utilizarse como parte de una estrategia de posicionamiento en buscadores o SEO. La finalidad es analizar, a partir de los resultados obtenidos, cu\u00e1l es el tipo de informaci\u00f3n que se deber\u00eda generar para lograr un mejor posicionamiento en buscadores.<\/p>\n<p>Adem\u00e1s, el web scraping puede utilizarse para conseguir informaci\u00f3n de calidad y clasificarla, con la finalidad de que sea m\u00e1s f\u00e1cil de leer y entender. Otro uso que se le da a esta t\u00e9cnica es el de buscar contenido de inter\u00e9s, realizar un resumen y publicarlo, junto al enlace original del mismo.<\/p>\n<p>Sin embargo, hay usos negativos que se le da tambi\u00e9n al web scraping, como por ejemplo, robar informaci\u00f3n. Esto consiste en ingresar de forma ilegal a bases de datos de sitios web y copiar la informaci\u00f3n all\u00ed almacenada para venderla o hacer uso de la misma. El copiar patrones tambi\u00e9n es una implementaci\u00f3n inadecuada de esta t\u00e9cnica. Esto se realiza tras analizar el contenido de sitios web bien posicionados y establecer patrones. Las personas que hacen esto de forma malintencionada buscan copiarlos e implementarlos en otros sitios web.<\/p>\n<p>Si vas a hacer uso del web scraping, recuerda que si bien la web ofrece innumerable cantidad de informaci\u00f3n disponible, es probable que est\u00e9 protegida por derechos de autor y, por ende, hay que colocar la atribuci\u00f3n al autor.<\/p>","protected":false},"excerpt":{"rendered":"<p>El web scraping consiste en simular la navegaci\u00f3n de un ser humano en Internet, a trav\u00e9s de un software, con el fin de obtener informaci\u00f3n de diversos sitios web. Suele utilizarse como parte de una estrategia de posicionamiento en buscadores o SEO. La finalidad es analizar, a partir de los resultados obtenidos, cu\u00e1l es el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el web scraping? - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/que-es-el-web-scraping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el web scraping? - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"El web scraping consiste en simular la navegaci\u00f3n de un ser humano en Internet, a trav\u00e9s de un software, con el fin de obtener informaci\u00f3n de diversos sitios web. Suele utilizarse como parte de una estrategia de posicionamiento en buscadores o SEO. La finalidad es analizar, a partir de los resultados obtenidos, cu\u00e1l es el [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jlvmarketing.com\/en\/que-es-el-web-scraping\/\" \/>\n<meta property=\"og:site_name\" content=\"JLV ENTERPRISES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jlventerprise\/?locale=es_LA\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-13T14:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JlvEnterprises\" \/>\n<meta name=\"twitter:site\" content=\"@JlvEnterprises\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/jlvmarketing.com\/#\/schema\/person\/24a3a4ce3dae7b90bae334b3f77e30ba\"},\"headline\":\"\u00bfQu\u00e9 es el web scraping?\",\"datePublished\":\"2016-09-13T14:46:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/\"},\"wordCount\":273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/jlvmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg\",\"articleSection\":[\"trending\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/\",\"url\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/\",\"name\":\"\u00bfQu\u00e9 es el web scraping? - JLV ENTERPRISES\",\"isPartOf\":{\"@id\":\"https:\/\/jlvmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg\",\"datePublished\":\"2016-09-13T14:46:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage\",\"url\":\"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg\",\"contentUrl\":\"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jlvmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el web scraping?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jlvmarketing.com\/#website\",\"url\":\"https:\/\/jlvmarketing.com\/\",\"name\":\"JLV ENTERPRISES\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/jlvmarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jlvmarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/jlvmarketing.com\/#organization\",\"name\":\"JLV ENTERPRISES\",\"url\":\"https:\/\/jlvmarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jlvmarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2025\/09\/cropped-Logo-JLV-Marketing.png\",\"contentUrl\":\"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2025\/09\/cropped-Logo-JLV-Marketing.png\",\"width\":500,\"height\":381,\"caption\":\"JLV ENTERPRISES\"},\"image\":{\"@id\":\"https:\/\/jlvmarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/jlventerprise\/?locale=es_LA\",\"https:\/\/x.com\/JlvEnterprises\",\"https:\/\/www.instagram.com\/jlventerprises\/?hl=es\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/jlvmarketing.com\/#\/schema\/person\/24a3a4ce3dae7b90bae334b3f77e30ba\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jlvmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/jlvmarketing.com\/wp-content\/litespeed\/avatar\/2582dc8d8974ccdc4bb38eb782ff1d58.jpg?ver=1776287216\",\"contentUrl\":\"https:\/\/jlvmarketing.com\/wp-content\/litespeed\/avatar\/2582dc8d8974ccdc4bb38eb782ff1d58.jpg?ver=1776287216\",\"caption\":\"admin\"},\"url\":\"https:\/\/jlvmarketing.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el web scraping? - JLV ENTERPRISES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jlvmarketing.com\/en\/que-es-el-web-scraping\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfQu\u00e9 es el web scraping? - JLV ENTERPRISES","og_description":"El web scraping consiste en simular la navegaci\u00f3n de un ser humano en Internet, a trav\u00e9s de un software, con el fin de obtener informaci\u00f3n de diversos sitios web. Suele utilizarse como parte de una estrategia de posicionamiento en buscadores o SEO. La finalidad es analizar, a partir de los resultados obtenidos, cu\u00e1l es el [&hellip;]","og_url":"https:\/\/jlvmarketing.com\/en\/que-es-el-web-scraping\/","og_site_name":"JLV ENTERPRISES","article_publisher":"https:\/\/www.facebook.com\/jlventerprise\/?locale=es_LA","article_published_time":"2016-09-13T14:46:00+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@JlvEnterprises","twitter_site":"@JlvEnterprises","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#article","isPartOf":{"@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/"},"author":{"name":"admin","@id":"https:\/\/jlvmarketing.com\/#\/schema\/person\/24a3a4ce3dae7b90bae334b3f77e30ba"},"headline":"\u00bfQu\u00e9 es el web scraping?","datePublished":"2016-09-13T14:46:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/"},"wordCount":273,"commentCount":0,"publisher":{"@id":"https:\/\/jlvmarketing.com\/#organization"},"image":{"@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage"},"thumbnailUrl":"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg","articleSection":["trending"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/","url":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/","name":"\u00bfQu\u00e9 es el web scraping? - JLV ENTERPRISES","isPartOf":{"@id":"https:\/\/jlvmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage"},"image":{"@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage"},"thumbnailUrl":"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg","datePublished":"2016-09-13T14:46:00+00:00","breadcrumb":{"@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#primaryimage","url":"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg","contentUrl":"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2016\/09\/person-apple-laptop-notebook-1.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/jlvmarketing.com\/que-es-el-web-scraping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jlvmarketing.com\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el web scraping?"}]},{"@type":"WebSite","@id":"https:\/\/jlvmarketing.com\/#website","url":"https:\/\/jlvmarketing.com\/","name":"JLV ENTERPRISES","description":"","publisher":{"@id":"https:\/\/jlvmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jlvmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jlvmarketing.com\/#organization","name":"JLV ENTERPRISES","url":"https:\/\/jlvmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jlvmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2025\/09\/cropped-Logo-JLV-Marketing.png","contentUrl":"https:\/\/jlvmarketing.com\/wp-content\/uploads\/2025\/09\/cropped-Logo-JLV-Marketing.png","width":500,"height":381,"caption":"JLV ENTERPRISES"},"image":{"@id":"https:\/\/jlvmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jlventerprise\/?locale=es_LA","https:\/\/x.com\/JlvEnterprises","https:\/\/www.instagram.com\/jlventerprises\/?hl=es"]},{"@type":"Person","@id":"https:\/\/jlvmarketing.com\/#\/schema\/person\/24a3a4ce3dae7b90bae334b3f77e30ba","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jlvmarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/jlvmarketing.com\/wp-content\/litespeed\/avatar\/2582dc8d8974ccdc4bb38eb782ff1d58.jpg?ver=1776287216","contentUrl":"https:\/\/jlvmarketing.com\/wp-content\/litespeed\/avatar\/2582dc8d8974ccdc4bb38eb782ff1d58.jpg?ver=1776287216","caption":"admin"},"url":"https:\/\/jlvmarketing.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/posts\/3003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/comments?post=3003"}],"version-history":[{"count":0,"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/posts\/3003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/media\/3004"}],"wp:attachment":[{"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/media?parent=3003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/categories?post=3003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jlvmarketing.com\/en\/wp-json\/wp\/v2\/tags?post=3003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}