{"id":2997,"date":"2016-09-13T14:38:37","date_gmt":"2016-09-13T14:38:37","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=2997"},"modified":"2016-09-13T14:38:37","modified_gmt":"2016-09-13T14:38:37","slug":"que-es-el-mercadeo-de-contenidos","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/que-es-el-mercadeo-de-contenidos\/","title":{"rendered":"\u00bfQu\u00e9 es el mercadeo de contenidos?"},"content":{"rendered":"<p>Seg\u00fan <a href=\"http:\/\/es.wikipedia.org\/wiki\/Marketing_de_contenidos\">Wikipedia<\/a>,  el mercadeo de contenidos forma parte del Inbound Marketing y consiste en el \u201carte de entender exactamente qu\u00e9 necesitan saber tus clientes y entreg\u00e1rselo de forma pertinente y convincente\u201d. Esto se hace creando y distribuyendo informaci\u00f3n relevante para atraer leads a la empresa y contactarlos.<\/p>\n<p>Adem\u00e1s, es una excelente manera de tener presencia activa en la web y dar a conocer los productos y servicios que \u00e9sta comercializa. Est\u00e1 demostrado que el contenido que inspira a nuestra audiencia objetivo suele ser tambi\u00e9n utilizado como parte de esta estrategia ya que consiste en algo que se llama branding emocional, que no es m\u00e1s que buscar conectar con las emociones de nuestros potenciales clientes.<\/p>\n<h2>\u00bfPor qu\u00e9 conectarse emocionalmente con las personas?<\/h2>\n<p>Se trata de llegar al subconsciente de cada quien, que es donde ocurre realmente la decisi\u00f3n de adquisici\u00f3n de un determinado producto o servicio. Los contenidos que logran esto hacen que se incline la balanza a favor de la empresa para lograr las ventas que se desean.<\/p>\n<p>Algunas cosas a tomar en cuenta son: redactar un t\u00edtulo claro y atractivo para el lector. Esta ser\u00e1 la invitaci\u00f3n principal para que los usuarios entran a leer el resto de nuestro art\u00edculo y haga una compra. De segundo, cuenta una historia en lugar de describir el producto o servicio. Esto le generar\u00e1 sutilmente emociones asociadas a la marca.<\/p>\n<p>\u00bfQu\u00e9 otros elementos consideras importantes en una estrategia de mercadeo de contenidos?<\/p>","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan Wikipedia, el mercadeo de contenidos forma parte del Inbound Marketing y consiste en el \u201carte de entender exactamente qu\u00e9 necesitan saber tus clientes y entreg\u00e1rselo de forma pertinente y convincente\u201d. Esto se hace creando y distribuyendo informaci\u00f3n relevante para atraer leads a la empresa y contactarlos. Adem\u00e1s, es una excelente manera de tener presencia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el mercadeo de contenidos? - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/que-es-el-mercadeo-de-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el mercadeo de contenidos? - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan Wikipedia, el mercadeo de contenidos forma parte del Inbound Marketing y consiste en el \u201carte de entender exactamente qu\u00e9 necesitan saber tus clientes y entreg\u00e1rselo de forma pertinente y convincente\u201d. 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