{"id":2991,"date":"2016-09-13T14:31:37","date_gmt":"2016-09-13T14:31:37","guid":{"rendered":"http:\/\/jlvbusiness.com\/?p=2991"},"modified":"2016-09-13T14:31:37","modified_gmt":"2016-09-13T14:31:37","slug":"tips-para-tu-campana-de-google-adwords","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/tips-para-tu-campana-de-google-adwords\/","title":{"rendered":"Tips para tu campa\u00f1a de Google Adwords"},"content":{"rendered":"<p>Las campa\u00f1as en Google Adwords son un gran apoyo para cualquier empresa. Te permitir\u00e1 aparecer en b\u00fasquedas en Google entre los primeros resultados, con palabras clave que determines, por supuesto, asociadas a tu negocio.<\/p>\n<p>Antes de iniciar debes tener claro cu\u00e1l es tu objetivo de esta campa\u00f1a, es decir, no prepararla y hacer esta inversi\u00f3n s\u00f3lo por hacerla. \u00bfDeseas m\u00e1s clics? \u00bfM\u00e1s visitas? \u00bfMayor n\u00famero de ventas? Tambi\u00e9n es importante que determines c\u00f3mo medir\u00e1s la conversi\u00f3n, en otras palabras, \u00bfc\u00f3mo sabr\u00e1s que la campa\u00f1a est\u00e1 siendo efectiva o no? Para esto puedes apoyarte con la instalaci\u00f3n de un c\u00f3digo de seguimiento de Google Analytics que otorga Google para colocar en tu sitio web. Esta herramienta te permitir\u00e1 conocer muchos detalles estad\u00edsticos sobre si lo que est\u00e1s haciendo est\u00e1 funcionando de la manera en que lo deseas.<\/p>\n<p>Por supuesto que no debes dejar de lado las palabras clave que usar\u00e1s como parte de esta estrategia de mercadeo. En Google Adwords todas compiten unas con otras a modo de subasta y las m\u00e1s solicitadas tendr\u00e1n un costo m\u00e1s elevado. No olvides segmentar el p\u00fablico al que le quieres llegar, puedes hacerlo por ubicaci\u00f3n e idioma, as\u00ed como indicar tambi\u00e9n palabras negativas con las que no deseas salir en los resultados.<\/p>\n<p>Por \u00faltimo, no olvides incluir un llamado a la acci\u00f3n en cada anuncio: pedirles a las personas que llamen a un n\u00famero determinado, que hagan clic, que se suscriban. Las opciones son innumerables y tu creatividad jugar\u00e1 en papel elemental en cada campa\u00f1a que decidas crear.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as en Google Adwords son un gran apoyo para cualquier empresa. Te permitir\u00e1 aparecer en b\u00fasquedas en Google entre los primeros resultados, con palabras clave que determines, por supuesto, asociadas a tu negocio. Antes de iniciar debes tener claro cu\u00e1l es tu objetivo de esta campa\u00f1a, es decir, no prepararla y hacer esta inversi\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips para tu campa\u00f1a de Google Adwords - JLV ENTERPRISES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jlvmarketing.com\/en\/tips-para-tu-campana-de-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips para tu campa\u00f1a de Google Adwords - JLV ENTERPRISES\" \/>\n<meta property=\"og:description\" content=\"Las campa\u00f1as en Google Adwords son un gran apoyo para cualquier empresa. 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