{"id":16574,"date":"2023-02-17T10:16:54","date_gmt":"2023-02-17T15:16:54","guid":{"rendered":"https:\/\/jlvmarketing.com\/?p=16574"},"modified":"2023-02-17T11:40:47","modified_gmt":"2023-02-17T16:40:47","slug":"el-impacto-del-super-bowl-en-el-marketing","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/el-impacto-del-super-bowl-en-el-marketing\/","title":{"rendered":"El impacto del Super Bowl en el marketing"},"content":{"rendered":"<p>El <strong>Super Bowl<\/strong> es uno de los eventos deportivos m\u00e1s importantes del a\u00f1o y del mundo, el cual impacta a gran cantidad de audiencias desde la televisi\u00f3n, las redes sociales y los medios de comunicaci\u00f3n, hasta la publicidad generada en el evento, ya que este es una plataforma de marketing \u00fanica para las grandes marcas.<\/p>\n\n\n\n<p>El impacto de la publicidad en este evento logra un nivel de reconocimiento alto, pues el alcance del Super Bowl le da a las marcas la oportunidad de llegar a una gran cantidad de personas a nivel mundial, cumpliendo objetivos a corto y largo plazo.<\/p>\n\n\n\n<p>Alcanzar estas metas requiere una estrategia de publicidad inteligente y bien dise\u00f1ada, que abarque desde la creaci\u00f3n de un mensaje convincente, hasta la elecci\u00f3n del canal adecuado para llegar a un p\u00fablico objetivo.<\/p>\n\n\n\n<p><strong>Beneficios que el Super Bowl le ofrece a una marca:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"wp-block-list\"><li>Oportunidad de llegar a una audiencia m\u00e1s amplia<\/li><li>Interactuar con las audiencias<\/li><li>Promocionar nuevos productos o servicios<\/li><li>Aumentar el compromiso de los clientes con la marca<\/li><li>Asociar las marcas con celebridades<\/li><li>Construcci\u00f3n de una reputaci\u00f3n positiva<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Super Bowl 2023, entre los m\u00e1s vistos de la historia<\/strong><\/p>\n\n\n\n<p>El pasado 12 de febrero se llev\u00f3 a cabo el Super Bowl 2023, el cu\u00e1l logr\u00f3 una audiencia de m\u00e1s de 112 millones de espectadores que sintonizaron el evento deportivo. Esto signific\u00f3 que las marcas lograran destacarse ante sus diferentes competencias.<\/p>\n\n\n\n<p>Adem\u00e1s, se experimentaron diferentes estrategias comerciales, esto incluye anuncios de televisi\u00f3n, anuncios de radio, anuncios en l\u00ednea y en redes sociales, permitiendo a los anunciantes experimentar y aprovechar al m\u00e1ximo su inversi\u00f3n, y el retorno de la misma.<\/p>\n\n\n\n<p>Una publicidad presentada en este evento puede alcanzar la cifra de hasta 5 millones de d\u00f3lares por tan solo 30 segundos, lo que lo hace una de las plataformas m\u00e1s costosas del mundo que una marca puede utilizar para promocionar sus productos o servicios.<\/p>\n\n\n\n<p>Lea tambi\u00e9n: <a href=\"https:\/\/jlvmarketing.com\/en\/importancia-de-crear-estrategias-de-marketing-para-redes-sociales\/\">La importancia de crear estrategias de marketing para redes sociales<\/a><\/p>\n\n\n\n<p>En JLV Enterprises contamos con expertos que te ayudar\u00e1n a crear estrategias para el crecimiento de tu marca. Cont\u00e1ctanos a nuestra l\u00edneas <strong>+57 317 395 1364 <\/strong>en Colombia y al <strong>+1 (954) 380-0844<\/strong> en EEUU o visita&nbsp;<a href=\"https:\/\/jlvmarketing.com\/en\/\">www.jlvmarketing.com<\/a> y todo un equipo trabajar\u00e1 para que tu marca llegue a otro nivel. <\/p>\n\n\n\n<p><strong>\u00a1Hacemos visible lo invisible!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>El Super Bowl es uno de los eventos deportivos m\u00e1s importantes del a\u00f1o y del mundo, el cual impacta a gran cantidad de audiencias desde la televisi\u00f3n, las redes sociales y los medios de comunicaci\u00f3n, hasta la publicidad generada en el evento, ya que este es una plataforma de marketing \u00fanica para las grandes marcas. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":16581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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