{"id":15477,"date":"2022-04-20T17:17:48","date_gmt":"2022-04-20T22:17:48","guid":{"rendered":"https:\/\/jlvmarketing.com\/?p=15477"},"modified":"2022-04-20T17:17:51","modified_gmt":"2022-04-20T22:17:51","slug":"trafficker-digital-vs-community-manager","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/trafficker-digital-vs-community-manager\/","title":{"rendered":"Trafficker Digital vs Community Manager: \u00bfqu\u00e9 lo diferencia uno del otro?"},"content":{"rendered":"<p>Con la llegada del marketing digital se introdujeron numerosas profesiones nuevas, como el community manager, especialista SEO, SEM o el digital manager. Aun as\u00ed, hoy d\u00eda emergen nuevas profesiones menos comunes como el trafficker digital o traffic manager.<\/p>\n\n\n\n<p>Si bien todas estas figuras profesionales son imprescindibles y complementarias entre s\u00ed en los negocios con presencia digital, pero a menudo sus funciones confundidas las unas con otras, principalmente las de Community Manager y Trafficker Digital.<\/p>\n\n\n\n<p><strong>Community Manager<\/strong>&nbsp;es el profesional que se encarga de gestionar las redes sociales y los nuevos canales de comunicaci\u00f3n de una empresa. Realiza publicaciones, da respuesta a los comentarios que se hacen en social media, pone voz a la empresa y, sobre todo, es quien escucha a quien habla de ella\u201d.<\/p>\n\n\n\n<p><strong>Trafficker Digital<\/strong>&nbsp;es la persona encargada de implementar las campa\u00f1as de publicidad online de un negocio f\u00edsico, online o medio de comunicaci\u00f3n digital.<\/p>\n\n\n\n<p>Es el responsable de comprar tr\u00e1fico en diferentes medios digitales para llenar el embudo de ventas del cliente, es decir, es el encargado de atraer tr\u00e1fico (personas) al negocio f\u00edsico o sitio web.<\/p>\n\n\n\n<p>El&nbsp;<strong>Community Manager<\/strong>&nbsp;es el profesional responsable de construir, gestionar y administrar la comunidad online alrededor de una marca en internet, creando y manteniendo relaciones con sus clientes, sus fans y, en general, cualquier usuario interesado en la marca.<\/p>\n\n\n\n<p>Un&nbsp;<strong>Trafficker Digital&nbsp;<\/strong>es parte fundamental en cualquier iniciativa publicitaria llevada a cabo en Internet, sobre todo si lo que se busca es conseguir que personas que no conocen a un negocio, vayan a \u00e9l, obteniendo por tanto un aumento de nuevos clientes, de las ventas y por tanto la facturaci\u00f3n de un negocio que tenga el rendimiento adecuado y cumpla con los objetivos preestablecidos.<\/p>\n\n\n\n<p>En definitiva, un trafficker no es el gestor de las redes sociales de una empresa. Lo es un community manager.<\/p>\n\n\n\n<p>Si quieres m\u00e1s informaci\u00f3n sobre lo que un trafficker digital puede hacer por tu negocio, visita nuestra web<a href=\"https:\/\/jlvmarketing.com\/en\/\"> <\/a><a href=\"http:\/\/www.jlvmarketing.com.\">http:\/\/www.jlvmarketing.com.<\/a> <\/p>","protected":false},"excerpt":{"rendered":"<p>Con la llegada del marketing digital se introdujeron numerosas profesiones nuevas, como el community manager, especialista SEO, SEM o el digital manager. Aun as\u00ed, hoy d\u00eda emergen nuevas profesiones menos comunes como el trafficker digital o traffic manager. Si bien todas estas figuras profesionales son imprescindibles y complementarias entre s\u00ed en los negocios con presencia [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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