{"id":15363,"date":"2022-03-14T15:39:20","date_gmt":"2022-03-14T20:39:20","guid":{"rendered":"https:\/\/jlvmarketing.com\/?p=15363"},"modified":"2022-03-14T15:39:22","modified_gmt":"2022-03-14T20:39:22","slug":"la-psicologia-del-color-en-el-marketing-2","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/la-psicologia-del-color-en-el-marketing-2\/","title":{"rendered":"La psicolog\u00eda del color en el marketing"},"content":{"rendered":"<p>En la psicolog\u00eda del color se analiza c\u00f3mo es la influencia de los colores, c\u00f3mo se perciben y qu\u00e9 emociones despiertan en las personas, es por esto que se ha descubierto la relaci\u00f3n de un color frente a una reacci\u00f3n.<\/p>\n\n\n\n<p>Es por esto que la publicidad y el marketing se ha aprovechado del uso de los colores entorno a la creaci\u00f3n de empresas, campa\u00f1as publicitarias, vitrinas y fachadas, contenido para redes sociales e imagen de productos y servicios.<\/p>\n\n\n\n<p>Los seres humanos reaccionamos de una manera espont\u00e1nea a un color determinado, produciendo diferentes reacciones emocionales. <\/p>\n\n\n\n<p>Estas son algunas de las sensaciones que puede causar un color y el posible uso que se le puede dar en el marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Blanco:<\/strong> limpieza, pureza, serenidad, suavidad, sencillez y nobleza. Usos en medicina, naturaleza, moda, tecnolog\u00eda y vivienda.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Negro:<\/strong> misterio, poder, sofisticaci\u00f3n, valor, prestigio y muerte. Usos en tecnolog\u00eda, veh\u00edculos, ropa y vivienda.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rojo:<\/strong> pasi\u00f3n, fuerza, dinamismo, agresividad y tensi\u00f3n. Usos en alimentaci\u00f3n, veh\u00edculos y en ofertas o promociones.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Azul: <\/strong>profesionalidad, inteligencia, tranquilidad, confianza y eficacia. Usos en medicina, tecnolog\u00eda, finanzas y en empresas corporativas.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Verde:<\/strong> relajaci\u00f3n, esperanza, bienestar, relajaci\u00f3n y paz. Usos en naturaleza, medicina, finanzas, vivienda y alimentaci\u00f3n.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rosa:<\/strong> dulzura, la delicadeza, diversi\u00f3n, femenino y rom\u00e1ntico. Usos en productos femeninos y moda.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Naranja:<\/strong> juventud, optimismo,\u00a0modernidad, aventura y diversi\u00f3n. Usos en alimentaci\u00f3n, naturaleza, medicina y empresas de entretenimiento y comida.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Morado:<\/strong> realeza, lujo, misterio, imaginaci\u00f3n, espiritualidad y sabidur\u00eda. Usos en productos de belleza, ropa, tecnolog\u00eda y productos infantiles.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Caf\u00e9:<\/strong> masculino, resistencia, fuerza, r\u00fastico, natural y duradero. Usos en productos masculinos, moda, vivienda y naturaleza.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Amarillo:<\/strong> felicidad, abundancia, positividad, calidez y alegr\u00eda. Usos en alimentaci\u00f3n, naturaleza, vivienda, productos infantiles y vitrinas de puntos de venta.<\/li><\/ul>\n\n\n\n<p>Todo esto tiene un peso importante en el \u00e9xito o fracaso de marcas o negocios, pues es fundamental conocer, estudiar, experimentar y crear estrategias de la mano con la psicolog\u00eda del color para lograr transmitir un mensaje acertado al p\u00fablico objetivo.<\/p>\n\n\n\n<p>Debes comenzar o replantear m\u00e1s estos recursos para tener m\u00e1s alcance en tus campa\u00f1as tradicionales y digitales, esto podr\u00eda aumentar tus ventas, fidelizar m\u00e1s a tu comunidad y lograr una recordaci\u00f3n de tu marca.<\/p>\n\n\n\n<p>Si necesitas ayuda para manejar tu social media cont\u00e1ctanos a trav\u00e9s de nuestro WhatsApp 318 7184574 o visita\u00a0<a href=\"https:\/\/jlvmarketing.com\/en\/\">http:\/\/www.jlvmarketing.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En la psicolog\u00eda del color se analiza c\u00f3mo es la influencia de los colores, c\u00f3mo se perciben y qu\u00e9 emociones despiertan en las personas, es por esto que se ha descubierto la relaci\u00f3n de un color frente a una reacci\u00f3n. Es por esto que la publicidad y el marketing se ha aprovechado del uso de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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