{"id":14176,"date":"2021-07-06T17:16:09","date_gmt":"2021-07-06T17:16:09","guid":{"rendered":"https:\/\/jlvmarketing.com\/?p=14176"},"modified":"2021-07-08T13:52:23","modified_gmt":"2021-07-08T13:52:23","slug":"la-psicologia-del-color-en-el-marketing","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/la-psicologia-del-color-en-el-marketing\/","title":{"rendered":"La psicolog\u00eda del color en el marketing"},"content":{"rendered":"

Cada color comunica algo oculto o conocido y por ello debemos estudiar la psicolog\u00eda del color, ya que, esta tendencia nos ayuda a verificar los secretos que esconde el sistema nervioso e impulsa a las personas a tomar una decisi\u00f3n en el momento de compra.<\/p>\n\n\n\n

Iniciaremos con el color Rojo<\/strong>, el color de JLV Enterprises<\/strong>.<\/a><\/p>\n\n\n\n

El rojo<\/h2>\n\n\n\n

Es el color del fuego, de la llama, de la fuerza<\/strong> que significa poder<\/strong>; El rojo te da la energ\u00eda suficiente y se asocia con extremos como lo es el amor o la Guerra, tambi\u00e9n puede llegar a asociarse con peligro o violencia. Sin embargo, el rojo<\/strong> siempre captar\u00e1 la atenci\u00f3n del usuario y en el marketing<\/a> el rojo es usado para hacer promociones u ofertas porque llama a la acci\u00f3n a primera vista e incita a tomar decisiones de compras compulsivas.<\/p>\n\n\n\n

Algunos ejemplos de marca son: Coca Cola, YouTube, Lego, Red Bull, Netflix<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El azul<\/h2>\n\n\n\n

El color fr\u00edo se asocia con estabilidad y transmite confianza, paz y orden<\/strong>, pero en su lado opuesto puede representar la tristeza y melancol\u00eda.<\/p>\n\n\n\n

Por ser un color que representa orden es utilizado en su mayor\u00eda con la ciencia, tecnolog\u00eda, entidades financieras e innovaci\u00f3n, y desde finales del siglo XX el mercadeo quiso darle un enfoque masculino para sus t\u00e9cnicas de publicidad dirigidas a los caballeros.<\/p>\n\n\n\n

Algunos ejemplos de marca son: Facebook, IBM, HP, Samsung, Windows<\/strong><\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/div><\/div>\n\n\n\n

El verde<\/h2>\n\n\n\n

El color de la naturaleza y la tierra representa la versatilidad, es amigable, representa esperanza y limpieza<\/strong>. Tambi\u00e9n se puede identificar como algo venenoso.<\/p>\n\n\n\n

Pero generalmente en el marketing es utilizado por marcas que quieren expresar su cuidado con el medio ambiente, con la juventud, la renovaci\u00f3n y la vida.<\/p>\n\n\n\n

Algunos ejemplos de marca son Greenpeace, Argos, Animal Planet, Starbucks coffee, whole foods market.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El amarillo<\/h2>\n\n\n\n

Es un color altamente llamativo, transmite felicidad y abundancia,<\/strong> en su lado negativo puede significar enga\u00f1o y advertencia.<\/p>\n\n\n\n

Se debe usar de una manera moderada porque puede resultar pesado para la vista y ocasionar irritaci\u00f3n. En el mundo del marketing se ha puesto de moda el color amarillo para marcas de consumo masivo y el sector de la construcci\u00f3n.<\/p>\n\n\n\n

Algunos ejemplos de marca son CAT, BIC, POST-IT McDonald’s, IKEA, MercadoLibre, Cheetos.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Negro<\/h2>\n\n\n\n

Es un color de fuerza que transmite elegancia, lujo y status , aunque tambi\u00e9n tiene una connotaci\u00f3n negativa y se asocia con el terror, con lo dram\u00e1tico y el misterio. Sin embargo, en el mundo de las marcas el negro en su mayor\u00eda de veces se usa para transmitir exclusividad con autoridad.<\/p>\n\n\n\n

Algunos ejemplos de marca son: Chanel, Nike, Adidas, Dior, Apple, Calvin Klein, Gucci, Disney.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Si necesitas conocer el comportamiento de otros colores o una asesor\u00eda para dar a conocer tu marca y llevarlo al campo digital,<\/a> cont\u00e1ctanos ahora.<\/strong><\/p>\n\n\n\n

At JLV Enterprises<\/a><\/strong> tenemos expertos digitales que te brindar\u00e1n acompa\u00f1amiento durante este proceso para apoyarte en el \u00e9xito que quieres alcanzar.<\/p>","protected":false},"excerpt":{"rendered":"

Cada color comunica algo oculto o conocido y por ello debemos estudiar la psicolog\u00eda del color, ya que, esta tendencia nos ayuda a verificar los secretos que esconde el sistema nervioso e impulsa a las personas a tomar una decisi\u00f3n en el momento de compra. Iniciaremos con el color Rojo, el color de JLV Enterprises. […]<\/p>\n","protected":false},"author":12,"featured_media":14180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1038],"tags":[],"class_list":["post-14176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-es"],"acf":[],"yoast_head":"\nLa psicolog\u00eda del color en el marketing - 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