{"id":10443,"date":"2020-03-18T15:27:14","date_gmt":"2020-03-18T15:27:14","guid":{"rendered":"https:\/\/jlvcolombia.com\/rebranding-blog\/"},"modified":"2020-03-18T15:27:14","modified_gmt":"2020-03-18T15:27:14","slug":"rebranding-blog","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/rebranding-blog\/","title":{"rendered":"\u00bfEn qu\u00e9 momento debemos pensar en hacer un rebranding?"},"content":{"rendered":"

Toda empresa por peque\u00f1a o grande que sea tiene una tarea fundamental: crear una marca que sea memorable, en la que la identidad corporativa y la marca dependan la una de la otra. Esto hace que la conexi\u00f3n entre empresa y cliente exista arm\u00f3nicamente o se rompa.<\/p>\n

Por esta raz\u00f3n, existen compa\u00f1\u00edas que optan por hacer un rebranding de vez en cuando. Este proceso implica crear una nueva identidad e imagen para la compa\u00f1\u00eda, un nuevo sitio web acorde a los cambios realizados, y eventualmente un replanteamiento de los productos o servicios que se est\u00e1n ofreciendo, acompa\u00f1ados de la estrategia de marketing.<\/p>\n

Te has preguntado \u00bfQu\u00e9 hace que las compa\u00f1\u00edas decidan hacer un rebranding? Sigue leyendo para conocer m\u00e1s.<\/p>\n

Algunas de las principales razones por las cuales las compa\u00f1\u00edas hacen rebranding son:<\/p>\n

La marca ya no atrae a profesionales calificados.<\/h3>\n

Realizar un cambio se convierte en algo necesario, cuando nuestra marca ya no es lo suficientemente atractiva, para las personas que la empresa est\u00e1 buscando tener como talentos. Los cambios que vaya a realizar, se deben centrar en la identidad corporativa, la imagen gr\u00e1fica, y la forma c\u00f3mo comunica sus valores a nivel corporativo.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Cuando se presenta un cambio de liderazgo o estrategia administrativa<\/h3>\n

Las peque\u00f1as y grandes empresas a menudo son conducidas por un l\u00edder que, generalmente suele ser el due\u00f1o de la organizaci\u00f3n.<\/p>\n

Es oportuno realizar un cambio de imagen en la empresa, cuando un l\u00edder por la raz\u00f3n que sea, abandone su rol de liderazgo y este sea ocupado por otro profesional calificado.<\/p>\n

La reputaci\u00f3n de la marca se ha visto afectada negativamente<\/h3>\n

La mala reputaci\u00f3n en una marca produce un impacto negativo general, por ende, para evitar clausurar la empresa, <\/strong>el cambio de marca es la mejor alternativa, puesto que disipa y\/o mejora todo tipo de asociaci\u00f3n negativa con la marca inicial, y restaura \/ reconstruye la reputaci\u00f3n de la empresa.<\/p>\n

\"\"<\/p>\n

Al reposicionar el negocio<\/h3>\n

Imagine que dirige una empresa de bebidas. Desde el inicio, la empresa, se ha convertido en una marca bien posicionada; sin embargo, sus ventas han estado disminuyendo en los \u00faltimos a\u00f1os. Por lo tanto, se toma la decisi\u00f3n de producir alimentos en lugar de bebidas. \u00bfElegir\u00eda cambiar el nombre? Por supuesto, la respuesta debe ser s\u00ed.<\/p>\n

Para mantenerse al d\u00eda con este cambio importante, es aconsejable cambiar el logotipo, la estrategia de marketing, el estilo gr\u00e1fico del website entre otros. Lo que era bueno para el negocio de las bebidas puede no ser bueno para el de alimentos. Una marca siempre debe reflejar los valores, la identidad y el mercado al que intenta dirigirse.<\/p>\n

Cuando no se destaca entre la multitud<\/h3>\n

Esto puede sucederle a cualquier negocio que reci\u00e9n est\u00e9 comenzando. Incluso con una determinada estrategia de marketing y plan de negocios, la marca a\u00fan no destaca.<\/p>\n

Sin mencionar que, los excelentes comentarios generales que ha estado recibiendo y los buenos servicios que ha estado brindando solo le han dado un grupo limitado de clientes. En este caso, debe intentar cambiar la marca con el fin de diferenciar. No se preocupes Si falla la primera vez, siempre puede intentarlo de nuevo. \u00bfQuiere mantener elementos anteriores? Aseg\u00farese de simplificarlos y mostrarlos de una manera m\u00e1s sutil.<\/p>\n

Si est\u00e1s pensando en hacer cambios a tu marca es necesario que cuentes con\u00a0asesor\u00eda experta en marketing y research.<\/a>\u00a0At\u00a0JLV Enterprises<\/a>, contamos con las mejores herramientas y profesionales en el tema de estudios de mercado y marketing digital, no dudes en contactarnos.<\/p>","protected":false},"excerpt":{"rendered":"

Toda empresa por peque\u00f1a o grande que sea tiene una tarea fundamental: crear una marca que sea memorable, en la que la identidad corporativa y la marca dependan la una de la otra. Esto hace que la conexi\u00f3n entre empresa y cliente exista arm\u00f3nicamente o se rompa. Por esta raz\u00f3n, existen compa\u00f1\u00edas que optan por […]<\/p>\n","protected":false},"author":5,"featured_media":4428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[16],"tags":[201,50,42,249,309,45,61,223,320,233,305,81,57],"class_list":["post-10443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analiticas","tag-branding","tag-e-commerce","tag-ecommerce","tag-estrategias-digitales","tag-jlv-enterprises","tag-marketing","tag-marketing-digital","tag-marketing-tradicional","tag-mercadeo","tag-mundo-digital","tag-trending","tag-web-design"],"acf":[],"yoast_head":"\n\u00bfEn qu\u00e9 momento debemos pensar en hacer un rebranding? 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