{"id":10442,"date":"2020-03-04T20:43:27","date_gmt":"2020-03-04T20:43:27","guid":{"rendered":"https:\/\/jlvcolombia.com\/marcas-enfocadas-las-personas\/"},"modified":"2020-03-04T20:43:27","modified_gmt":"2020-03-04T20:43:27","slug":"marcas-enfocadas-las-personas","status":"publish","type":"post","link":"https:\/\/jlvmarketing.com\/en\/marcas-enfocadas-las-personas\/","title":{"rendered":"Marcas enfocadas en las personas"},"content":{"rendered":"

Tenemos algunas consideraciones en esta era de cambios dram\u00e1ticos.<\/p>\n

Cuando est\u00e1s a cargo de una marca, sientes que de repente sabes mucho y muy poco al mismo tiempo, \u00bfYa te ha pasado?<\/p>\n

Nos hemos dado a la tarea de analizar algunos fen\u00f3menos que son propios de nuestra era y que parad\u00f3jicamente no son tenidos en cuenta suficientemente.<\/p>\n

En los \u00faltimos a\u00f1os hemos sido testigos de las distintas din\u00e1micas de marcas l\u00edderes tradicionales e ic\u00f3nicas; ese tipo de marcas que podr\u00edan f\u00e1cilmente tener su insignia en la bandera de un pa\u00eds, esas que se han ganado su lugar tras a\u00f1os de compartir su vida con los clientes. Tambi\u00e9n, las din\u00e1micas de marcas nuevas que nacen con el deseo de desafiar a las grandes, para comenzar a ocupar un lugar en el coraz\u00f3n de los usuarios.<\/p>\n

Las situaciones que generalmente est\u00e1n sobre la mesa hablan mayormente de lo obvio: El consumidor ya no es fiel, ha cambiado. Decir que tenemos la mejor calidad ya no es suficiente. Ahora estamos expuestos a mucha informaci\u00f3n, la era digital etc. Y cada una de estas situaciones se encuentra argumentada por rigurosos reportes cuantitativos.<\/p>\n

\u00a0Pero la pregunta es: \u00bfC\u00f3mo estamos resolviendo lo m\u00e1s elemental y b\u00e1sico del ser humano per se?<\/strong><\/p>\n

Son pocas las veces que se habla del tema a tratar hoy, y digo a tratar porque no\u00a0es una verdad absoluta, es un tema que a\u00fan se encuentra en discusi\u00f3n y reflexi\u00f3n. Estamos llenos de m\u00e9todos, informaci\u00f3n, lo cual hace que olvidemos f\u00e1cilmente que el centro de cada uno de nuestros objetivos han de ser las personas.<\/p>\n

Las personas cambian, se desarrollan<\/strong><\/p>\n

Las etnias y culturas: La generaci\u00f3n con mayor diversidad a nivel \u00e9tnico se est\u00e1 gestando en este momento, y no se debe \u00fanicamente a las migraciones. Nuestra apertura cultural es asombrosa, son cada vez m\u00e1s las ciudades del mundo que tienen la oportunidad de tener personas de todos los lugares. Una visi\u00f3n global donde rituales, creencias y costumbres se mezclan en una incre\u00edble danza en la que la identidad se exalta, dignifica y comparte.<\/p>\n

\"\"<\/p>\n

\u00a0Las nuevas din\u00e1micas familiares y de hogar se transforman<\/strong><\/p>\n

Mascotas que son nuestros hijos, que van a la guarder\u00eda; familias peque\u00f1as que hacen de sus amigos su familia, adoptando nuevos miembros sin la necesidad de un lazo de sangre, familias errantes, que deciden no tener hijos y pasar a\u00f1os viajando por el mundo, explorando sus culturas. Nada est\u00e1 escrito, aprendimos que la definici\u00f3n de hogar est\u00e1 dada por nuestro propio diccionario y nos abre un universo de posibilidades.<\/p>\n

\"\"<\/p>\n

Estamos m\u00e1s conscientes de nosotros y de nuestro impacto en el entorno.<\/strong><\/p>\n

Nuevos caminos y reflexiones se encuentran sobre la mesa: el impacto de nuestras palabras en el entorno, el estr\u00e9s, el impacto de nuestro consumo sobre nosotros mismos y el mundo y los residuos que esto deja. Se ha despertado un nuevo nivel de conciencia y queremos actuar consecuentemente.<\/p>\n

\"\"<\/p>\n

Tenemos la capacidad de dar apertura y resignificar situaciones elementales.<\/strong><\/p>\n

La femineidad, el placer, el empoderamiento, el feminismo, la masculinidad e incluso la libertad tienen nuevos significados y formas de expresi\u00f3n hoy en d\u00eda.<\/p>\n

Tenemos ambiciones nuevas:<\/strong> Somos conscientes que nuestro tiempo en la tierra es limitado, y en consecuencia, no queremos desperdiciarlo, Aunque cada persona es un mundo distinto y lo interpreta a su manera, en definitiva, se nota un esfuerzo colectivo en valorar lo vivido, lo viajado, lo comido y lo experimentado. El tiempo es oro y como oro lo valoramos.<\/p>\n

Las marcas existen y se mantienen vigentes por y para las personas y el no saber nuestras propias din\u00e1micas sociales, o peor a\u00fan decidir ignorarlas, es un peligroso error que tarde o temprano, ser\u00e1 la carta de salida.<\/h3>\n

Esta conversaci\u00f3n est\u00e1 abierta, y el desaf\u00edo que tenemos frente a nosotros es enormemente grande y emocionante.<\/p>\n

En esta era de desarrollo constante, las mejores decisiones son las que se toman con informaci\u00f3n certera y conociendo a los clientes.<\/p>\n

\u00bfQuieres conocer a tu audiencia e interactuar con ellos<\/a>? Nuestro equipo de especialistas en la agencia JLV Enterprises<\/a> son los indicados, vis\u00edtanos en nuestro sitio web y conoce los servicios que tenemos para ti.<\/p>","protected":false},"excerpt":{"rendered":"

Tenemos algunas consideraciones en esta era de cambios dram\u00e1ticos. Cuando est\u00e1s a cargo de una marca, sientes que de repente sabes mucho y muy poco al mismo tiempo, \u00bfYa te ha pasado? Nos hemos dado a la tarea de analizar algunos fen\u00f3menos que son propios de nuestra era y que parad\u00f3jicamente no son tenidos en […]<\/p>\n","protected":false},"author":5,"featured_media":4392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[16],"tags":[50,45,528],"class_list":["post-10442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-jlv-enterprises","tag-marca"],"acf":[],"yoast_head":"\nMarcas enfocadas en las personas - 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